East YorkshirePoultry business receives its first Great Taste Two Star Award

Middleton on the Wolds based chicken specialist, Soanes Poultry has received further accolades for four of its products that were entered into the prestigious fine food and drink accreditation scheme, The Great Taste Awards.

Soanes Poultry's new Higher Welfare range was rewarded with a coveted two-star award for its boneless chicken thigh meat and a one star for its whole chicken, whilst the Red Tractor assured grain fed chicken won one-star awards for its boneless chicken thigh meat and oyster chicken legs respectively after going through rounds of blind-taste testing.

Awarding Soanes Poultry its first two-star Great Taste award for Higher Welfare Chicken Thighs, the judges commented: "Really appealing looking chicken, with a great colour and inviting rich, nutty aroma. The skin was delicious - offering plenty of nutty, caramel flavours and crispy fat. The meat had a great depth of flavour - lots of sweetness, slightly gamey and nutty and a good level of moisture. Clearly very good quality chicken and this came through in the complexity and depth of flavour."

Soanes Poultry's Director of Sales and Marketing Ben Lee said: "Only 10% of entries into the Great Taste Awards receive a two-star award, so we are delighted to have achieved our first two-star award in addition to another three one-star awards. Not only are they a validation of our quality by industry professionals, but they represent an assurance to the customer at point of purchase that the product is exceptionally tasty.

"We put huge amounts of effort into rearing our chicken for excellent taste and these awards make our hard work even more worthwhile."

The Great Taste awards are organised by the Guild of Fine Foodand are the largest and most trusted food and drink accreditation scheme. They support and promote food and drink producers, large and small, giving buyers and food lovers in the UK and overseas reliable recommendations for great tasting food.

Due to the success of Soanes chicken, both in this year's competition and in previous years, the business can use the coveted Great Taste Producer logo for multiple wins in successive years. Soanes Poultry has received 14 Great Taste awards since 2016.

Soanes Poultry is a family-owned business that has been rearing and preparing chicken since 1947. It employs almost 100 people and sells its chicken to butchers and independent retailers in Yorkshire and to wholesalers nationwide.

Ends

Photo:Soanes Poultry'sHead of Sales and Marketing Ben Lee with the Great Taste award-winning Higher Welfare Whole Chicken Ben Lee

For more information or to arrange an interview with Ben Lee,please contact Tracey Baty at three60 marketing on;

Direct line:01430 871360

Mobile:07971 961574

E mail:traceybaty@three60marketing.co.uk

Web:www.three60marketing.co.uk

Notes to editors

1.      For more information aboutSoanes Poultry, please visitwww.soanespoultry.co.uk.