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Q-Park announce sponsorship deal with Sheffield Steelers

Q-Park announce sponsorship deal with

Sheffield Steelers


Q-Park are delighted to announce a sponsorship deal with the Sheffield Steelers. The parking and ice hockey giants have signed a deal that will last for both the 21/22 and 22/23 seasons.

The Steelers were founded in 1991 and are one of the UK's most high profile and successful Ice Hockey Teams. Their honours include 9 regular season titles, 5 Challenge Cups and 10 Playoff championships. The Steelers play their home games at the Utilita Arena just outside Sheffield and usually have the highest average attendances over the course of the season. There are high hopes that Head Coach Aaron Fox can bring further success to the team this season.

Q-Park operate 6 safe and secure parking facilities across the heart of Sheffield and these are all located in the very heart of the city including at Sheffield Station and also the famous Cheesegrater building, known as Q-Park Charles Street. Due to their large coverage of the city centre many Steelers fans will already have experienced Quality parking with Q-Park. The great news is the Sheffield Steelers will be promoting a discount to fans to use at Q-Park car parks across the UK. So, if someone wants to go to cities such as Leeds, Liverpool, Manchester or London they can now pay less for safe and secure parking. Q-Park will also be advertising on the Steelers jersey, on hoardings around the ice rink and on the 50-50 tickets for the half time draw.

John Denton, Head of Sales & Marketing at Q-Park commented ‘We are always eager to work with the local sporting community, so I am delighted that Q-Park and Sheffield Steelers are working together to provide many great offers to other fans. We look forward to watching the Steelers go from strength to strength over the next two years.'

Mike O'Connor, Commercial Manager at Sheffield Steelers said ‘We are delighted that such a well-known brand like Q-Park want to sponsor team. It shows the commercial draw the Steelers have that we can work with such businesses. We look forward to working with Q-Park and thank them for their support.'

About Q-Park

Q-Park is one of the three leading providers of parking facilities in West Europe, whether wholly-owned, leased, managed or in a hybrid business model.  Q-Park is notable for its quality approach and has a portfolio comprising over 570,000 parking spaces in the Netherlands, Germany, Belgium, Great Britain, France, Ireland and Denmark.


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