Rational’s Trend Talk webinars return after the summer break

Rational's Trend Talk Ghost Kitchens webinars are back after a summer break on September 8 2020 starting at 3pm GMT.  This time four top-class speakers meet to discuss ‘Retail meets Ghost Kitchen.’  Moderated by Michael Jones of Progressive Content, it looks at how ghost kitchens and supermarkets cooperate, how they learn from each other, potential business models, and how to keep creating new customer experiences.

The panelists are catering specialist Charlie Farr, ghost kitchen owner Francesco Cassera, retail specialist Benjamin Nothaft, and Rational’s ghost kitchen specialist Stephan Leuschner.   

This latest will be the fourth in Rational’s Trend Talk Ghost Kitchens series, which has proved very popular with operators and industry professionals.  The last Trend Talk webinar, in June, examined how businesses that combine new technology and new business models, by building strong relationships with other companies, are better positioned to survive and thrive in times of economic uncertainty.  Discussion covered the challenges and the benefits of ghost kitchens and talked about how working with the right partners can help ghost kitchen operators. 

Stephan Leuschner from Rational stressed the critical importance of choosing equipment that can enable the adaptability and scalability this business model requires. Being able to quickly adapt menus, and coping with changes in order frequency while guaranteeing the quality and consistency of food, requires equipment that is equally flexibile.

The ‘Retail meets Ghost Kitchen’ webinar is free to attend, by registering at  www.rational-online.com/ghost-kitchen-talk, where visitors can also watch recordings of the previous webinars. 

RATIONAL is the leading provider in hot food preparation equipment and, with the iCombi Pro and the iVario multifunctional cooking system, the company delivers 95% of all conventional cooking applications.  Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone.  iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions.  For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com

Press Contact:

Vanessa Millard, RATIONAL UK Limited

Tel:       01582 480388

Mob:    07879 552017

E-mail: v.millard@rational-online.com

Web:    www.rational-online.com

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Editor's notes:

About RATIONAL

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL has been listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.

The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.