Prestigious prize recognises company’s commitment to constant improvement

Rational was awarded first place in the Green Management & Leadership Award at the end of July. The award, which is a collaboration between the Steinbeis Global Institute Tübingen Steinbeis University Berlin, the Maleki Group and the Export-Akademie Baden-Württemberg, is designed to allow companies to evaluate and compare the sustainability of their products, services and processes.

The GreenMLA Award is based on the evaluation of every aspect of a company’s activity, including green strategic goals, training for employees and its commitment to social, economic and environmental issues.

The award was presented to Dr Peter Wiedemann, Rational’s Technology Executive, and Robert Munday, Executive Vice President of Marketing & Customer Solutions, by Prof. Dr. Bertram Lohmüller and Prof. (em.) Dr. Rolf Pfeiffer, both from Export-Akademie Baden-Württemberg GmbH. They commented, "Rational is very well positioned in the fields of the IMLead Heptathlon and has the best prerequisites to shape sustainability."

In particular, Rational’s iCombi and iVario cooking systems stood out due to their energy efficiency, durability, ergonomics, and cleaning chemicals. Other areas of Rational’s operations were highlighted, including its commitment to recycling materials and the high level of individual employee responsibility.

“We are pleased that our commitment to sustainability is a measurable success,” says Dr Weidemann. “But we also know there are many more areas we can improve in.”

Robert Munday stressed the increasing importance of sustainability to customers and how it is a vital differentiating factor between companies. “More and more customers are actively asking about our behaviour in these areas, and with this award we can give them the answer in the form of data.  For Rational, the GreenMLA Award is a sign of its ongoing commitment to sustainability.”

The picture accompanying this release shows, from left to right, Prof. Dr. Bertram Lohmüller, Robert Munday, Peter Wiedemann, and Prof. Dr. Rolf Pfeiffer. 

RATIONAL is the leading provider in hot food preparation equipment and, with the iCombi Pro and the iVario multifunctional cooking system, the company delivers 95% of all conventional cooking applications.  Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone.  iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions.  For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com

Press Contact:

Vanessa Millard, RATIONAL UK Limited

Tel:       01582 480388

Mob:    07879 552017

E-mail: v.millard@rational-online.com

Web:    www.rational-online.com

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Editor's notes:

About RATIONAL

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of around 2,000 worldwide. Since the IPO in 2000, RATIONAL has been listed on the Prime Standard of the German Stock Exchange and is included in the SDAX.

The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.