Thursday 22nd 2021
Attn: (Sports / News / Business)
Finnish Ocean
Racing team launching state of the art yacht appoint Glasgow Agency
Series of images available – contact alice@grm.agency
Tulikettu
Racing, a Finnish offshore sailing team, is gearing up to race later this year with
a newly designed yacht featuring cutting-edge technology. ‘King of the Southern
Ocean’ Stu Bannatyne describes this design as “a new level of performance” from
Infiniti Yachts and Glasgow-based Marketing Agency, GRM Marketing, have been
appointed to lead their partnership strategy.
Tulikettu,
named after the mythical Firefox of Finnish Folklore, will be launching their International
Ocean Racing campaign at the Rolex Middle Sea Race in Malta in October 2021.
They will then take on a series of races in the RORC circuit with ambitions to
win the RORC Championships 2022/2023 edition.
The yacht will be
one of the most advanced foiling racing yachts in the world with an
international professional team made up of Finnish Amateur sailors predominantly.
The USP of the team is that they are Finnish amateur sailors with world-class
mentors behind them. Olympic Champion Thomas Johanson (FIN), Kenneth Thelen
(FIN), Jules Salter (GBR) and ‘King of the Southern Ocean’ Stu Bannatyne (NZD)
will be onboard Tulikettu for the inaugural race.
Arto Linnervuo
is the Owner of Tulikettu Racing and Commodore of Xtra Staerk Ocean Racing
Society, an offshore racing team and society based in Finland. Coming off his
recent win in the 2021 Gotland Runt aboard his XP44, Linnervuo said
“We have an
ambitious set of offshore goals for our offshore campaign, and our new boat is
the future proof Grand Prix yacht required to achieve them. We are ready to
kickoff the RORC season with the 2021 Rolex Middle Sea Race and look forward to
some great racing.
We are
delighted to be working with GRM Marketing who have extensive experience in the
sport industry and have supported numerous winning teams and campaigns in the
ocean racing circuit.’
GRM Marketing
have an accomplished history in International Yacht Racing, supporting Team
Maverick and Team Ireland in previous years. GRM have now been selected to lead
the partnership strategy for this brand-new Infiniti 52R.
Gordon Ritchie,
Managing Director of GRM Marketing said
“GRM Marketing
are excited to be a part of Tulliketu Racing. With Xtra Staerk Ocean Racing
Society, Infiniti Yachts and WillJackson of Racetec
Rigging all involved, this team is one to watch in the Royal Ocean Racing Circuit.
The Infiniti 52
yacht and the team of world class sailors could have the potential to become one
of the strongest racing teams on the international yacht racing market and we
look forward to the launch of this stunning technological DSS foiling racing
yacht.”
Be sure to
follow the story of this unique ocean racing yacht at www.xtrastaerk.com/tulikettu-racing
ENDS
Picture Caption
Xtra Staerk Ocean Racing
Contact:
Alice
Basson Marketing Executive, Gordon Ritchie Marketing
M:
07960657317
Email: alice@grm.agency