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28.
June
2021.
BRUBAKKEN BECOMES DISTRIBUTOR FOR HYSTER IN NORWAY AND SWEDEN
June 2021
BRUBAKKEN BECOMES DISTRIBUTOR FOR HYSTER IN NORWAY AND SWEDEN
As of 1 June 2021, the entire range of Hyster® trucks will now be available from distributors Brubakken AS in Norway and Brubakken AB in Sweden. Nordisk Truck Trans will continue to also market Hyster trucks in Sweden.
“We are pleased and proud that Hyster has chosen us as a partner going forward. Our organisations have the same focus on helping customers to benefit from more efficient material handling and to make operations easier every day. Brubakken's broad service network together with the strong Hyster product range will help us to increase volumes and market share in both Norway and Sweden,” says Anders Henni, CEO of Brubakken AS in Norway.
Brubakken will cease its activities with other competing truck brands and invest wholeheartedly in Hyster. Over the past year, it has discontinued its interest in construction machinery and separated its lift truck business into a separate company, enabling Brubakken to focus 100% on the core business of material handling equipment and forklifts.
"Brubakken and Hyster fit very well as partners due to their long experience in the industry. Hyster has an industry leading telematics system, Hyster Tracker, and makes major investments in future and sustainable technology. This ensures the right focus on the future and helps us become our customers' natural first choice, today and in the future," says Adam Hamilton, CEO for Brubakken AB in Sweden.
Brubakken has strengthened its sales capacity throughout 2020, with plans to further strengthen the organisation in future. Therefore, this is a perfect timing for Brubakken to launch Hyster, with its complete range of high-quality trucks, as its main brand going forward in Sweden and Norway.
“Hyster is very pleased with this new partnership. Brubakken’s market competencies complement Hyster’s, and we are confident that together we can provide new and existing Hyster customers with even more value,” says Benno Bonde, Regional Manager, Nordics for Hyster. “Brubakken is indeed a strong partner for our tough trucks and together we aim to build a long-term relationship and be a serious player in all market segments.”
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NOTES TO EDITORS
About Brubakken
Brubakken group is one of the largest and most flexible machine partners in the Nordic region specialised in the sale, rental, and service of machinery in the forklift industry. Brubakken was established in Porsgrunn in 1956 and we celebrate 65 years in 2021. The business operates in Norway and Sweden with branches in 13 locations in the two countries. Brubakken offers products and services for the entire fleet, ranging from the sale of the smallest machine to large customised overall solutions. Brubakken has an experienced and committed service unit, working with maintenance, service, repairs, spare parts, and technical support. Brubakken aims to make everyday life easier and more efficient.
About Hyster
Hyster® is one of the leading global brands of materials handling equipment and Hyster Europe, a trading name of Hyster-Yale UK Limited, a subsidiary of Hyster-Yale Group, Inc. (www.hyster.com), is a leading worldwide lift truck designer and manufacturer, offering more than 140 models of counterbalance trucks, warehouse and container handling equipment. The company invests heavily in research and development to ensure Hyster® products are at the forefront of the materials handling industry providing maximum dependability and low costs of ownership for demanding operations everywhere.
Hyster-Yale Group, Inc.is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 7,700 people worldwide.