The essential journalist news source

Press Information

12thMay 2021


To support the continued growth and expansion of the leading US tent, sleeping bag and outdoor equipment brands of Kelty and Sierra Designs, Exxel Outdoors is pleased to announce the appointment of Adrian French to the role of Sales Support Administrator for Europe.  Adrian will assist UK & European Country Manager, Damon Street in the busy warehouse and sales office in Rugby, UK, to process orders and despatch products to UK and European customers, .  

Logistics operations have proved challenging with the recently introduced new Brexit regulations and this has affected the whole supply chain.  Adrian will be employing his skills gained in other roles to improve the overall customer experience. 

Graduating from Leicester University with a BA in American Studies, Adrian has 20 years of relevant experience in Head Office sales roles. 

Commenting on Adrian's appointment, Damon Street said, "Customer Service is the foundation of this business. To achieve our goals, we need the right people. Adrian understands what our customers need from us and he's a passionate outdoorsman. Strengthening the team demonstrates our ongoing commitment to supporting our growing sales here in the UK and Europe, we look forward to adding to our growing office in the coming months."  

In 2015, Exxel Outdoors and American Recreation Products merged to become the leading provider of high quality, innovative outdoor recreation products as well as being the largest sleeping bag company manufactured in the United States. Based in Boulder, Colorado, the company maintains a broad and growing range of authentic outdoor brands in equipment and apparel for the camping enthusiast to the alpine expedition mountaineer. 


For more information on Kelty / Sierra Designs contact Marta Williams at MCS PR 0161 437 4634.

Notes to editors:

About Kelty - ‘Playing hard since 1952: Kelty Pack was born out of a genuine love for the outdoors. For Dick Kelty getting outside was a physical need - and as a result, every single thing he made was handcrafted to make the backcountry feel as accessible and comfortable as his own backyard. As the originator of the modern external frame pack, Kelty has always been dedicated to connecting all kinds of folks with the wonders of the wilderness and encouraging play in its most natural form' 

About Sierra Designs - ‘Born in California and bred on the trail, Sierra Designs has been committed to supporting people's love of the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that exploration should be within everyone's reach, because life is found in the adventure, not the destination'