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Press Release: New diverse & inclusive playlist book book launches today

Good morning,
A cool, new book box, inspired by timeless music and new books, is launching today. That Playlist Book Box is a new concept designed to marry the two winning combinations of music playlists and books - tapping in to the growing market of subscription boxes. Supporting British publishing houses, and diverse and inclusive books, authors and musicians, this is a new concept that we hope will take off with the launch of the first seasonal box - the Summer Box - now available for pre-order for delivery in early May through to August 2021 (or until stocks last). For more information, please see the press release below.
Thank you,
Diana Ashlee
Literally PR

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Press Release

‘That Playlist Book Box' launches to offer diverse & inclusive books and gifts every season

London, United Kingdom, 19thApril 2021: Music and literature have long been perfect partners, and with the rise of subscription services, online book sales and music playlists, what better combination than books, partnered with playlists, inspired by the authors themselves?That Playlist Book Boxlaunches today with its Summer Box: ‘Brown Skin Girl,' inspired (of course) by the ultimate Queen of Music, Beyoncé.

Three incredible new novels (from Hashtag Press, Hashtag BLAK and Hot Key Books) are included alongside a handpicked range of gorgeous goodies, personal letters, playlists and more! This really istheultimate gift for book lovers. Available to pre-order fromwww.thatplaylistbookbox.comfor delivery from 4thMay to August 2021, this is also an awesome way of supporting home-grown indie publishing. The new book box on the block is brought to you by the two women behind Hashtag Press, Hashtag BLAK, The Author School and The Diverse Book Awards: Abiola Bello and Helen Lewis.

Abiola Bello explains the origins of That Playlist Book Box: "I've been making playlists since I was a teen for literally everything. Because I used to teach dance I had to separate my clean songs but then it branched out into playlists for house parties, gospel, 90s etc. There's always a bunch of songs that connect with me when I'm writing and I listen to music when reading as well. I was re-watching Not Tonight (Ladies Night Remix) music video with Lil' Kim, Missy Elliot, Left Eye etc and I thought, if there was a book box based around this song I so would buy it. Then a lightbulb went on! We've had so much fun putting together this Summer Box and any way to champion diversity we're down for." 

Almost half of UK online shoppers now subscribe to some kind of subscription delivery service - up from 34 per cent the previous year. Of course, during lockdown, buying online was the only way to purchase gifts for yourself and friends and family, and hopefully people will soon be back out and about. But, the convenience and originality of purchasing That Playlist Book Box online will never lose its appeal regardless of what's happening with the pandemic. A thoughtful, timely, easy-to-buy gift for anyone who loves books (the Summer Box is predicted to be super-popular for people buying for fans of teen and YA novels) this really is a wonderful way to support small British business, and spread the joy of books!

Helen Lewis adds, "This is the ultimate book box for anyone who loves discovering amazing authors and beautiful books, plus, of course some surprise gifts thrown in for good measure! We're already so excited to curate our Autumn Box. And for an extra special present, an annual subscription is available for just £84.99 to get four boxes - one for every season - which will be something to really look forward to every few months."