New childrenswear brandBeechis a breath of fresh air for parents with active, outdoorsy kids

New this season is childrenswear brandBeech, a range of designer sportswear and activewear which keeps children comfortable and confident outdoors, whether they're playing sports, exploring on bikes or climbing trees.

Designed for girls and boys who don't want to wear the latest football strip or parents fed up with fast fashion theBeechcollection features high-tech performance materials, attention to details and is made to last.

Beech'sgarment technologist searched globally for high quality fabrics most suited for children's sportswear and has chosen NAIR from Italy. Rarely seen in kids' clothing, NAIR guarantees maximum durability and freedom of movement in children who are always on the move ensuring eachBeechitem is sweat-wicking, breathable and quick-drying, perfect for children that are always on the go. Sharon Kaur, who has worked with brands including Superdry, River Island and Hobbs, helped to oversee every stage of the design process to ensure it met the company's high standards creating stylish pieces featuring vivid colours, cheerful slogans and playful prints. 

Working with the seasons,Beechclothing is suitable for all year-round wear and won't let a little rain stop play.With an array of vivid colours, cheerful slogans and playful prints the range haslong and short sleeved t-shirts and tanks with round necks, hoods, pockets and reflective stripes - all appealing to the young adventurer in everyone.

SaysBeechco-founder and father of two active boys, "We all know spending time in the fresh air is incredibly beneficial for kids and makes them happy. The demands on clothes are high and we've worked with designers to produce a range of items that children want to wear, feel relaxed and free in, which keeps them outside for longer - it's a win, win!"

TheBeechrange is priced from £29 and designedfor children aged 8 to 12 years.Available to buy online atwww.mybeech.com.

Notes to eds:Beech's collection is manufactured from fabrics made in Italy which have an excellent shape recovery power for maximum durability and freedom of movement.