Judges Like the Sound of Sonos's Campaign at the 2020 World Media Awards
‘Brilliant Sound at Intersections of Culture and Cool' Wins this Year's Grand Prix
Sonos was the biggest winner this year taking away the WMA Grand Prix, as well as scooping up the Technology & Telecommunications prize for its innovative multiplatform campaign, ‘Brilliant Sound at Intersections of Culture and Cool'. In a currently over-crowded smart speaker market, Sonos's challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.
"Sonos edged out the competition with an entry that succeeded on every level - they outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth," said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. "Brilliant Sounddemonstrates all the attributes of an award-winning content campaign and is well-deserving of this year's Grand Prix award."
Alex Delamain, President of the World Media Group and SVP Global Client Partnerat The Economist said, "As the World Media Awards celebrates its fifth year, the bar has been raised yet again. Not only did we have a record number of entries from all over the world - up by 100 percent on last year - the quality of the shortlisted campaigns was exceptionally high. Creating authentic content through creative storytelling that crosses multiple platforms and borders is at the heart of what the World Media Group does. In my second year as President, I have been surprised and delighted by the fresh perspectives and new approaches in content marketing; I'm excited that the WMG is able to highlight and celebrate this great work."
A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermannand Josh Krichefski, CEO, EMEA at Mediacom, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions. The full list of judges can be seen here.
For more information on the World Media Awards and to see the winning entries in full visit: http://world-media-group.com/2020-winners/
The winners of the World Media Awards 2020, along with comments from the judges, are as follows:
Automotive Winner - Volkswagen:For the Many, Not the Few - The ID.3 "This campaign provided a great solution around the democratisation of new electronic vehicle technology to make the Volkswagen ID.3 synonymous with e-mobility." Brand & Media Owner Partnership Winner - Samsung: TV is Making History Again "If you're going to do a media partnership, this is the way you do it! This immersive experience into space showed how you could bring out the product benefits of technology by using a really visual entity." Highly Commended -Astana International Financial Centre: My Kazakhstan "A well-considered media partnership that made fantastic use of Bloomberg's content bringing to life the entrepreneurial spirit of Kazakhstan through storytelling." Corporate Influencer "A well-adapted, creative and focused campaign that drove real business results." Highly Commended - Shell: The Great Travel Hack "A very engaging campaign with a brave creative approach." Financial Services Winner -Astana International Financial Centre: My Kazakhstan "This ambitious ‘country rebrand' demonstrated some beautiful character profiles that brought to life the entrepreneurial spirit ofKazakhstan. It successfully presented a country that, as an investor, you'd want to back, and achieved impressive business results." Highly Commended - UBS: Are You Investing in What Matters to You? "This excellent multimedia story with a personalised CTA challenged readers to think about sustainable investments and learn more about how they could make a difference with their portfolio." Luxury, Lifestyle & Fashion "This partnership redefined masculinity for a brand that's synonymous with dusty pick-ups and ruggedness, prioritised storytelling over product and delivered significant bottom line uplift." Highly Commended -Essity: Viva La Vulva "One of those campaigns that is likely to be written into media folklore for many years to come. It tackled a very delicate topic with respect and humour to effect real cultural change." Media & Entertainment Winner -Electronic Arts: FIFA20 Play Wrong "A brave and fresh approach to the category. Strong storytelling with authentic content that also had local resonance, and a partnership that played out well across all of the creative concept." Technology & Telecommunications Winner & Grand Prix Winner - Sonos:Brilliant Sound at Intersections of Culture and Cool Travel & Tourism Winner - Tourism Australia: From Country to Company Highly Commended -Narok County Government:Moments of Wonder "A stunning campaign that really brought the beauty of the country to life." CONTENT LEADERSHIP & INNOVATION This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Winner - Johan Jervoe, Chief Marketing Officer, UBS. |
*About The World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat and The Smithsonian.