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"We are looking forward to next season and working closely with the Club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers."
The management team at SGI have over 15 years' experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.
Adrian Wright, CEO at SGI commented, "We were delighted to assist Cazoo with the negotiation of the deal, which was executed extremely efficiently by both parties.
"We have a longstanding relationship with Alex having previously agreed terms with him on a shirt sponsorship deal for Zoopla at West Bromwich Albion Football Club."
Photos of Alex Chesterman OBE Founder & CEO of Cazoo, Adrian Wright, CEO at SGI and logos are included below for your use.
1.
July
2020.
SGI secures Cazoo for Aston Villa shirt sponsor deal
News release for immediate use
Issued 1 July 2020
SGI secures Cazoo for Aston Villa shirt sponsor deal
Midlands based Sporting Group International (SGI) are delighted to announce they have secured a new shirt deal for their client Cazoo with Aston Villa Football Club (AVFC)
The multi-year deal announced by the club this week, will enable Cazoo to increase UK awareness and exposure of their brand through the sponsorship at the iconic Midlands Football Club.
The deal illustrates Cazoo's aspirations to grow their brand by entering high profile sports sponsorship market for the second time, having announced a deal with Everton Football Club earlier this month.
Alex Chesterman OBE, Founder & CEO of Cazoo said, "We're delighted to be partnering with Aston Villa and supporting the Club's men's and women's sides as well as their academy and charitable efforts.
"We are looking forward to next season and working closely with the Club as we make Cazoo a household name by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers."
The management team at SGI have over 15 years' experience in sponsorship sales and working for both sides of the industry at clubs and brands, they understand the requirements of both parties to get a deal done.
Adrian Wright, CEO at SGI commented, "We were delighted to assist Cazoo with the negotiation of the deal, which was executed extremely efficiently by both parties.
"We have a longstanding relationship with Alex having previously agreed terms with him on a shirt sponsorship deal for Zoopla at West Bromwich Albion Football Club."
Editors' Notes
News release issued by Steve Holden MCIPR, Prominent Digital, Wellington House, Birmingham International Park, Solihull, West Midlands B37 7GN Direct:07973329964
Sporting Group International
Sporting Group International is a leading sports agency with offices in the UK and India illustrating our global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.
Sporting Group International is a leading sports agency with offices in the UK and India illustrating our global reach. Formed by a team of people whose expertise is unquestioned in the world of elite sport and whose advice has been sought and benefitted at the highest levels.
Sporting Group International specialises in recruitment, International market development and high value sales and marketing within the world of sport. Our work includes the delivery of grassroots corporate social responsibility programmes, the sale of stadium naming rights, shirt sponsorship, advertising space, official partnerships along with professional players management and endorsement deals.
We also provide a comprehensive strategic advisory role for rights holders, brands and investors. This has been made possible thanks to our wealth of inside knowledge, a host of invaluable contacts within the world of sport and many years of experience at the highest levels. Within this exciting and glamorous world there is nobody better positioned than Sporting Group International to provide the precise intelligence, direction and strategy that will push your brand on to the next level. Cazoo
Our mission is to transform the way people buy used cars in the UK by providing better selection, value, convenience and quality. We aim to make car buying no different than buying any other product online today, where consumers can simply and seamlessly purchase a used car entirely online and have it delivered to their door in as little as 72 hours. Cazoo was founded in 2018 and has a highly experienced management team, led by Founder & CEO, Alex Chesterman OBE.
Photos of Alex Chesterman OBE Founder & CEO of Cazoo, Adrian Wright, CEO at SGI and logos are included below for your use.
Interviews are available - please contact me directly on 07973329964 for additional information.
Alex Chesterman OBE, Founder & CEO of Cazoo
Adrian Wright, CEO at SGI
