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Partners celebrate regeneration success


                     Press Release               

Ref:PRSH290.                                                                                  Date: 27thJanuary 2020

Partners celebrate regeneration success

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A special ribbon cutting and tree planting ceremony has marked the official completion of a project that's transformed the Holmcroft area of Stafford with the construction of 40 new homes.

Civic leaders and local residents joined representatives from Stafford and Rural Homes and the housing association construction partner Jessup to mark the success of a scheme that included the replacement of 14 bungalows in Woodlands Road.

The original properties on the site no longer met the high standards set by the area's leading provider of affordable homes and the project also provided the opportunity to build a mix of much needed two, three and four-bedroom houses in nearby Second Avenue.

Led by SARH, now a member of Housing Plus Group, the ambitious project also had the support of Stafford Borough Council and received£1.13 million funding by Homes England.

Welcoming guests to the ceremony, Sarah Boden, Housing Plus Group Chief Executive, commented: "A huge amount of work from a large number of people has made this development possible and we are delighted to be able to celebrate what is a significant investment in the local community.

"As part of a new family of businesses rooted firmly in the communities they serve, SARH will continue to invest in delivering the affordable, quality homes to meet local needs."

The Woodlands Road development has received unanimous support from residents in the area, with local councillors Jonathan Price and Bryan Cross MBE playing a pivotal role in bringing the community onside.

"From the outset Cllr Price and I worked closely with SARH and the developers to ensure local people had a say in the plans and were kept up to date on the work," explained Cllr Cross.

As well as providing a total of27 homes for affordable rent and 13 for shared ownership, the regeneration project has also delivered a boost to the local economy and a range of employment opportunities.

Jessup Chief Executive, Clive Jessup, explained: "Throughout the project we've drawn on the skills of local tradespeople while employing apprentices from Stafford and surrounding areas.

"The main beneficiaries however are the SARH customers who will live in these properties and we are proud to be involved in the scheme."

Prior to the tree planting, Harpreet Rayet, from SARH introduced a video highlighting key milestones in the regeneration of the area and explained how elderly residents were able to remain in their old bungalows whilst watching their new homes being built.

"I'm really proud of this development as we recognise that projects such as this are not just about bricks and mortar but about building a community," he said.

Cllr Jeremy Pert, Cabinet Memberfor Communities and Health at Stafford Borough Council added: "This project really does demonstrate the power of partnerships in delivering the wishes of residents who want great affordable places to live, work and thrive; with homes of all types and tenures, which in this case also includes a number of bungalows."




The Mayor of Stafford, Cllr Gareth Jones and Mayoress Renee Robinson join celebration to mark the completion of the Woodlands Road development watched by (left to right) CllrJonathan Price; Cllr Bryan Cross MBE; Sarah Boden, Housing Plus Group Chief Executive; John Mather, Community Led Housing Specialist at Homes England and CllrJeremy Pert.

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About Stafford and Rural Homes

Stafford and Rural Homes (SARH) is the largest social landlord in Stafford with around 6,000 homes across Stafford, Stone and the rural villages across the Borough. Established in 2006 to own and manage the former Stafford Borough Council housing stock, SARH set up a trading subsidiary company Housing Worx, to deliver planned maintenance works to its properties and fulfil commercial contracts in 2012. SARH also offers 18 Independent Living schemes for people aged over 55 and an award-winning Telecare home safety and personal security system for the elderly and vulnerable ‘You First'. SARH has invested more than £280 million on improvement and regeneration programmes and have built over 500 high quality new homes for rent and shared ownership which have benefited SARH customers by improving neighbourhoods and creating job opportunities for local people. The housing association has pledged tobuild or acquire 900 new homes by 2021 andworks in partnership with local authorities, health trusts, statutory bodies and a range of voluntary organisations to create safe, sustainable communities where residents can ‘Live, Work and Grow'.

SARH is registered as a Charitable Community Benefit Society and is part of Housing Plus Group, one of the largest housing providers in the region.  

Follow SARH on Twitter@SARHomes

Media contact:

Martin Farrow
CHANGEWORKS Communications

 t: + 44 (0) 1785 247588
m: +44 (0)7771 970025

Stafford and Rural Homes contact:

Mara Hargreaves

Marketing and Communications Manager
t:01785 216793 (Direct) 
m:07800 619 863 (Mobile)