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Chrysalis Loyalty Joins CDK Global Partner Program

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Chrysalis Loyalty Joins CDK Global Partner Program

LONDON-JANUARY 28, 2020 - Chrysalis Loyalty,the leading global provider of automotive loyalty solutions for manufacturers,funders and retailers, today announced it has become a participant in theCDK Global Partner Program, the largest third-party marketplace of automotive applications and integrations.CDK Global, Inc. (NASDAQ: CDK) is the largest provider of integrated information technology and digital marketing solutions to the automotive retail industry. 

As a member of the CDK Partner Program, Chrysalis Loyalty will provide dealers and OEMs an application that helps them drive their business forward. With access to the extensive CDK customer base, partners have the opportunity to build solutions impacting nearly every area of business within the modern dealership, ranging from sales to service to data intelligence.

"Chrysalis Loyalty's flagship data tool Key2Key identifies opportunities for dealers seeking to renew customers responsibly and sustainably. It avoids creating leads by rolling negative equity into longer term finance and identifies every appropriate contact moment in the customer's ownership journey - thereby helping to renew them often before they realise they are within reach of a new vehicle." said Mark Fretwell, Commercial Director of Chrysalis Loyalty.

"Our partnership with CDK means dealers across North America can benefit from opportunities to deepen relationships that lead to a fresh sale. By enabling dealers to connect customers and finance offers with new and used inventory,via CDK's unrivaled stock data, it turbocharges opportunities for renewal sales.

"In turn, the integration of Key2Key with CDK's state-of-the-art platform will be instrumental in helping to drive our North American growth ambitions."

"The CDK Partner Program is a powerful network that serves both dealers and their customers," said Howard Gardner, vice president and general manager of CDK Data Services. We are thrilled Chrysalis Loyalty has joined our more than 500 partner organizations that provide innovative dealer solutions fully integrated with CDK."



About the CDK Global Partner Program

The CDK Partner Programnow numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program,

About CDK Global

With more than $2 billion in revenues,CDK Global(Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles.

About Chrysalis Loyalty

Chrysalis works with over 2,500 dealers worldwide, helping them achieve their revenue and profitability goals with an ethical and sustainable approach to trade cycle management. As the leading global provider of automotive loyalty solutions for manufacturers, funders and retailers we help our customers sell more cars, more often using proven processes and innovative, scalable technology. Uniting data from multiple sources, our algorithm identifies the optimal contact opportunities for each customer. Specific offers, messages and timing can then be managed and delivered across multiple channels. Key2Key enables the highest performing usersto make a sale to 70% of customers contacted.A global average of one sale per 2.81 customers contacted is reported by Key2Key users overall. Visit


Media Contacts:

Mark Fretwell

Commercial Director, Chrysalis Loyalty

+44 (0)7592 069591

Roxanne Pipitone

Sr. Director, Corporate Communications

CDK Global