Zest Realise the Human Touch with Castle Corporate Finance

Press release

25 November 2019

Zest the Agency was approached by specialist corporate finance firm, Castle Corporate Finance, looking to approach the world of ‘deal-making' a little differently.

Setting out on an ambitious three-year growth plan, the senior team at Castle quickly identified that marketing was a key element to drive this strategy forward and was looking for an agency that bought in and understood their vision.

After an initial discovery session at Zest, it was evident that while the Castle team has a proven track record of delivering impressive deals; they go further to build longer-term relationships with their clients. The result is a boutique and human approach with all the credibility and capability of one of the City's big players to deliver the best results.

"We have worked hard to identify what sets us apart from our competitors and it has become clear that the close bond we share as a team also extends to the long-standing relationships we build with clients.

"People respond to our human and direct approach while appreciating the personalised service they receive, and I wanted our new brand to reflect this ethos." said Stuart Stepney, Castle Corporate Finance, Managing Director.

With a real sense of humour and fun, Castle needed to re-define its brand purpose and identity to attract clients who would recognise their experience and expertise; while appreciating the collaborative and personal experience they receive.

Zest wanted to create a brand that spoke of quality while keeping the wit and sense of humour of the Castle team. It needed to be a differentiator in a competitive marketplace and be instantly identifiable as ‘Castle'.

Victoria Grigg, account manager at Zest commented. "Working with the team at Castle was always going to be fun. Fuelled by their desire to approach the world of ‘deal-making' a little differently, this specialist corporate finance firm took us by surprise from the outset with their impressive credentials and wicked sense of humour.

"Castle understood the value of marketing and the role it needed to play in achieving an ambitious three-year growth plan. The missing piece of the puzzle was an agency that understood and could realise their vision."

The foundation of the brand was clear messaging on how the business approached working and communicating with its clients. This focussed on relationships and understanding the clients dreams and aspirations, while always mindful of the deal on the table. The tagline ‘For us, it's always personal' highlights Castle's understanding of the milestone that buying, selling or growing a business represents.

The new brand conceived and developed by Zest the Agency comprised a premium and rich colour palette, sophisticated typeface, and a clean and classy logo and hallmark. However, the real star is a series of commissioned illustrations of the brand values by the award-winning artist, Nishant Choksi.

Nishant's work has been featured in The Guardian and the Wall Street Journal, and Zest was instantly drawn to his witty and often surreal take on the world. Castle Corporate Finance really bought into creating bespoke assets for Castle's brand and wanted imagery that would really pique the interest of its audience on an intellectual level.

The bold use of the illustrations in isolation creates a talking point, while the use of photography and a tone of voice that the audience can relate to forges that human connection in a way that other corporate finance businesses struggle to do.

The resulting verbal and visual language of the brand starts a dialogue with Castle's client base from the very first moment they interact with it and truly encapsulates what it is to work with Castle Corporate Finance.

Reflecting on working with Zest, Stuart Stepney, Castle Corporate Finance, Managing Director, said.  "We picked Zest because they understood our ambitions and frankly, us as people, and what makes us tick. The result is fantastic. It is a brand that we as a team can identify with completely and is already resonating really well with our clients and our network."

ENDS

Public relations issued on behalf of Zest the Agency
 
Image pack, videos available on request 

For further information contact:

Darren Laws

01634 671167

07958 304375

Darren.laws@zesttheagency.com 

About Zest the Agency

Zest the Agency is Kent's largest fully integrated digital and marketing agency. The company has offices in London's Regent Street and in Medway, Kent.  Zest provides a range of services from dedicated industry experts including marketing, advertising, website design, SEO, social media and public relations. Working for over 25 years across a diverse range of industries and sectors with clients, Zest the Agency has gained national and regional recognition for several award-winning campaigns.