The essential journalist news source
SHUFL partners with BrewDog to host UK's biggest ever shuffleboard championship






SHUFL, the only dedicated UK shuffleboard brand, has announced that it will host the sixthEuropean Shuffleboard Championshipin London for the first time ever this November.  The championship will be hosted atBrewDog's Outpost Tower HillonSaturday 16 November 2019and will see 40 contestants competing to be crowned European Shuffleboard Champion with the chance to scoop an impressive £2,500 prize. 


Established in 2013, the championship is the ultimate European shuffleboard player's tournament and has historically attracted amateur players from all over Europe.


Says BrewDog Tower Hill general manager, Rob Woolford: "We're excited to be hosting the UK's first major shuffleboard tournament on our Tower Hill 22-footers. We host our own monthly tournament and have built up a dynamic shuffleboard player community.  It's great to see SHUFL taking the game to new heights, giving the UK shuffleboard community a chance to compete on a European stage for a serious cash prize."


SHUFL marketing manager, Samantha Catford comments: "Bringing the European Championships to the UK for the first time shows just how significant the UK shuffleboard market has become.  We now have more than 100 SHUFL tables in pubs and bars nationwide and exclusive partnerships with the leading UK pub companies. 


"We're delighted to give our burgeoning UK player community the opportunity to compete in the biggest tournament to date on home soil.  It's set to be a great showcase event for this ultra-competitive, fun pub game."


Championship details

Puck off will be on Saturday 16 November at 11am with the final scheduled for 9pm. A pre-event warm-up and social will take place at BrewDog Tower Hill on Friday 15 November from 6pm.  Forty players will compete on four tournament-grade 22 ft Grand Championship SHUFL tables and are guaranteed to play a minimum of four games in the group stages. 


Tickets are priced at £50 and can be purchased viaEventbrite. A ticket includes two complimentary drinks, a BrewDog buffet, a SHUFL swag bag of goodies and a 25% discount on all additional drinks purchased.  


UK social media competition & regional qualifiers

Four championship wildcard entries will be decided via a SHUFL social media competition and three regional qualifiers hosted by SHUFL partners.


The competition, running on all SHUFL UK social media channels, is offering one shuffleboard player the chance to win a free place at the Championships plus accommodation at a 5-star hotel.


A further three free places are reserved for winners of UK qualifier tournaments, taking place at the following SHUFL partner venues in September:

  • Sports Bar & Grill, Canary Wharf - 9 September
  • The Gas Works, Manchester - 12 September
  • Roxy Ballroom, Leeds - 19 September


The SHUFL quick guide:

What's shuffleboard?

  • A competitive game of skill that shares elements of curling, bowls and petanque.  Players slide metal pucks along the playing surface towards the opposite score zones, with points awarded for accuracy. 

Who can play?

  • Anyone.  It's an inclusive game that doesn't discriminate - young and old, male and female, novice and pro, wheelchair users and able-bodied - with up to 8 players able to play in each game.

SHUFL speak

  • Puck off - to start a game
  • Pucker up - grab a puck
  • Sip n slide - our recommended playing stance with a hand wrapped firmly around your favourite drink.
  • A hanger - the perfect five-pointer or maximum score that one puck can earn coming to rest hanging off the edge of the table
  • A curve shot - an advanced play move where you shoot from the edge of the table and use the precision-engineered curve - exclusive to SHUFL tables - to wind your way down to the scoring zone.




European Shuffleboard Championships - press passes are available to attend the event as a member of the media. Contact Hoot & Holler PR to request a pass.


SHUFL is the only dedicated UK shuffleboard brand bringing a fun, inclusive social gaming experience to the UK on-trade.  We work with on-trade retailers to install high-quality, handcrafted American maple wood tables and facilitate bespoke shuffleboard events to entice customers back into pubs and increase dwell time.  

Our expertise in this dynamic, competitive game of skill coupled with our ability to deliver commercial business solutions means we can offer a memorable, revenue-generating social gaming experience that matches the expectations of today's experiential-driven consumer.

Part of European Shuffleboard, the number one premium shuffleboard supplier in Europe since 2009, SHUFL installs tables in pubs, bars and hotels as well as promoting and hosting SHUFL game play to develop the UK player community.


On-trade partners:

SHUFL tables can be found in the following outlets nationwide:    

7 Sins,,Northern Quarter, Manchester; Bierkeller,, Birmingham, Cardiff, Leeds, Liverpool, Manchester and Nottingham;  Boston Pool Loft,, Liverpool;  BrewDog,, Tower Hill, Paddington and North Street, Leeds; Champs,,Sheffield; Dockyard,, Manchester;  Duke of York,, Mayfair; Einstein,, Liverpool;   Firepit,, Beverley, Bingley and Southport;  Forester's Arms,, Tonbridge; Gasworks,, Manchester;  Grain & Hop,, Cambridge;  Greyhound,, Kensington, London;  The Grove,, Ealing, London;  Hotel Tia,,  Liverpool;  Loop Bar,, Leeds; Lord Darcy,, Leeds; Malt Brewhouse,, Leeds; Manahatta,, Leeds;  Marlborough Head,, Mayfair, London;  McCooleys,, Liverpool;  Middlesex Arms,, Ruislip;  Mojo,,Harrogate; Mr Fox,, Croydon; Princess Alexandra,, London;Rift Bar,, Cardiff;  Roxy,, Leeds, Merrion Street, Rainford Square, Liverpool, Manchester and Nottingham;  The Royal George,, Cardiff; Samuel Pepys,, London;  SHUFL Shack,, Grove Road, London E3; Sports Bar & Grill,, Canary Wharf, Marylebone and Old Street;  Tequila Mockingbird,,Clapham; The Hercules,, Lambeth; The Tabard,, Chiswick; Via Fossa,, Nottingham;  The Vine,, Kentish Town, London;  The Wellington,, Fulham; The Weston Sports & Social, Rickmansworth; Ye Olde Cock Tavern,, Holborn, London.

For media enquiries, contact:

Clare Pope, hoot & holler PR on behalf of SHUFL,

Email:clare@hootandhollerpr.comor t: 07828 711411


/playshufl @playshufl @playshufl