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APMG and Agile Business Consortium launch new Scrum Master certification

APMG and Agile Business Consortium launch new Scrum Master certification

Scrum is a well-established framework for developing, delivering and sustaining complex products through effective team collaboration. It's widely recognized as the most used Agile framework in the world, with Scrum Master being the most accepted role when adopting the framework.

Scrum has been used to manage work on product and solution development since the early 1990s. Originally popular in the IT and software development arena, its use has expanded to support a wide range of industries, departments and applications.

Scrum has been used to develop a whole host of solutions from software and hardware to autonomous vehicles and marketing campaigns. Development of a huge range of products and applications that many of us use in our daily lives has been guided by Scrum.

A Scrum Master is responsible for promoting and supporting Scrum by helping everyone understand Scrum theory, practices, rules and values.

The new certification - supported by a two-day course delivered by APMG and Agile Business Consortium accredited providers - addresses the principles and theory underpinning the Scrum framework, and the role of the Scrum Master.

"Our new Scrum Master qualification has been made deliberately accessible to a wide spectrum of business disciplines, as agility is now about business as a whole - not just IT. Combining our expertise once again with APMG's extensive network of professional trainers means that together we can support a large number of people around the world on their agile journeys". John Williams, CEO, Agile Business Consortium

Both training and certification are based on The Scrum Guide. Developed by Scrum creators Ken Schwaber and Jeff Sutherland, it contains the definition of Scrum, consisting of Scrum roles, events, artefacts, and the rules that bind them together.

This new course offers a combination of instruction and team-based exercises. Delegates are challenged to think in terms of the Scrum principles to better understand their application when returning to the workplace.

Delegates will learn the role of Scrum Master, enabling them to lead a Scrum Team and drive adoption of the Scrum framework for more effective product and solution development.

The APMG-Agile Business Consortium Scrum Master certification aims to broaden the appeal of Scrum beyond IT and software development domains. The course and supporting exercises have been carefully designed to demonstrate Scrum's application across the wider business.

"We developed this certification in response to demand from our community of training companies delivering Agile training services. Along with their clients, they are seeking a more accessible, practical and engaging course for Scrum Masters. Developed with the business agility experts at the Agile Business Consortium, and with glowing feedback from the pilot courses, we are confident the new course and certification will deliver a valuable and enjoyable learning experience for those aiming to get maximum value from the Scrum framework."  Richard Pharro, CEO, APMG

Scrum Master training and certification is designed for anyone involved in product delivery using the Scrum framework. Training is particularly beneficial for those accountable for getting the most out of Scrum, including Scrum Masters, managers, and Scrum team members.

Find out more at



 Mark Constable, APMG

+44 (0)1494 836161 /

 Kim Whitmore, Agile Business Consortium

+44 (0)1233 611162 /







About Agile Business Consortium:


The Agile Business Consortium is the not-for-profit professional body promoting and enabling business agility worldwide. We work with partners and alliances to promote agile practices, and develop, curate and share agile resources with the wider world. We encourage an agnostic and client-centred approach to the use of agile methods and frameworks.


We are the brains behind AgilePM®, AgileBA®, AgilePgM® and AgileDS™ and organise the longest running annual Agile Business Conference in the world. Through our partnership with APMG International we have together accredited over 300 training organisations worldwide, and certified over 100,000 Agile Project Managers, Business Analysts and Programme Managers.




About APMG International


APMG International is a global accreditation and examination body specialising in professional training and certification programs designed to provide career development for individuals, equipping them with skills, knowledge, tools and techniques to help them and their organizations perform more effectively.


Our certifications cover a range of key disciples including Agile, project, programme & change management, service management and cyber security.


In partnership with the Agile Business Consortium, we've developed a leading portfolio of Agile certifications including AgilePM® (the world's leading framework & certification for agile project management), Scrum Master, AgileBA® (Agile Business Analysis) and AgileDS™ (Agile Digital Services).