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Brand new paper matching tool for graphic designers and marketers

Press Release

14thMay, 2019


Brand new paper matching tool for graphic designers and marketers


This month Wigston Paper has launched its ground breaking‘Paper Lookup Tool'- a brand new online way for designers to identify the perfect paper match for brand identities and corporate colours.


Instead of endlessly searching through myriads of paper swatches or employing a scattergun approach to requesting samples, designers and marketers can simply upload a logo or brand visual identity to the ‘Paper Lookup Tool' on Wigston's website. Its software then searches the company's coloured paper ranges for the closest match against the three dominant colours in the image that has been uploaded. 


It shows up to three paper colours from each of the different ranges available, includingSenses Paper,Gmund ColorsandKaskad Folio. Designers can work from the information given, or can fill in an online form asking for one of the Wigston colour experts to run a human assessment of the brand to complement the results of the Lookup Tool, and send out the most appropriate samples. 


Wigston Marketing Manager, Kieran Dallowsaid: "It can be difficult judging colour across different media, but our Paper Lookup Tool takes away the guess work. It's able to look at electronic copies of logos and brand identities to judge which colours of papers and cards in all our ranges match the colours in the logo, and indicate those matches to the customer.


"Customers can then contact us via an online form if they'd like further guidance from our experts or they can request samples direct."


The aim of the Paper Lookup Tool is to reduce the time and energy designers need to spend on matching and choosing materials and also help them keep up to date with the options as and when Wigston adds new our ranges.


Sales Director, Rob Walker said: "Colour is an essential part of brand identity so we want to do all we can to make the paper matching process as easy and as accurate as possible for our customers. By narrowing down the options we can also ensure we only send out the relevant samples, cutting down on unnecessary wastage.


To try out the Paper Lookup Tool, go




About Wigston Paper


Established in 1932, Wigston Paper continues to build on successive decades of knowledge and experience in the print and paper industries, Wigston is the distributor of three highly sought after premium coloured paper ranges (Senses Paper, Gmund Colors and Kaskad Folio). The company remains totally independent of any ties to paper mill or merchant groups with the controlling family now spanning four generations.


Centrally located in Leicestershire, our large purpose-built freehold facility enables the company to purchase and stock large consignments and to handle customer requirements efficiently and effectively.All stock is now held and dispatched from this single and highly efficient Midlands location with the majority of the UK's commercial populace being within a realistic two to three hours travelling time.


At Wigston Paper, we are continually striving towards a greater corporate accountability to the environment, not least by reducing our carbon footprint. To this end, we have taken steps to safeguard world forests by obtaining certification from and sourcing within the FSC chain of custody.  By actively extending our recycled paper ranges and including more accredited grades within our portfolio, the company maximises choice and availability for the discerning and environmentally conscious purchaser.


Quality and consistency of product is a fundamental keystone of Wigston Papers' success and to this end products are selectively sourced and tested to ensure they meet the most exacting of standards.

Marketing Contact

Kieran Dallow, Marketing Manager

01530 512700


Press Contact

Berni Raeside-Bell, BRPR

07970 509758