PRESS RELEASE
Wigston Paper joins online platform Nicety that's redefining material discovery for designers
Wigston Paper is now available on a brand new online platform developed as a new way for creative designers and craft makers to discover excitingphysicalmaterials and processors for creative projects. The Nicety library brings together a curated and global pool of materials and processors, making the experience of finding the right materials and partners brilliantly simple.
Kieran Dallow, marketing manager at Wigston Paper, said: "We chose to work with Nicety because the online portal aligns with our vision of giving the design community more selection when it comes to coloured papers. That's exactly what Nicety want to do - offer more selection, but also make selecting paper easier than ever before."
"We want every designer to know about the phenomenal selection of coloured papers we have available, which is why we are listing our Senses range on this platform, and possibly adding other collections in due course."
Explaining the concept of Nicety, co-founder Sebastian Grenzhäuser said: "It all started after we experienced first-hand how frustrating it was to find the right materials and processors for creative projects using conventionalavenuessuch as Google,socialmedia,tradefairs, or spending hours on the phone or email for the right information. We learned that creatives are increasingly struggling to make sense of a busy materials market, and manufacturers, processors and distributors are looking for new ways to reach creatives who are increasingly digitally-native more directly and effectively. Nicety was built to address the rapidly changing needs of both sides."
"Created bydesigners for designers, our platform offersunrivalled access to all the vital information about available products, ranging from specific properties to Pantone colour matching. On the other side, material manufacturers, distributors and processors benefit from making their products and company more visible online, connecting them with audiences beyond UK shores, and introducing an extra channel to their offer with better ROI than traditional avenues."
"What's special about Nicety is our curated library consisting of only the best materials and processors from around the world,assembledbased on community feedback. Our partnership with Wigston Paper is another crucial step into this direction, and we're excited to be working more closely with the team going forward. Their new Senses Paper collection has truly impressed on quality, tactility and variety, and as one of the first bigger additions to our library this is an exciting range to watch, which we know will serve designers well."
To find out more about Wigston Paper go tohttps://www.wigstonpaper.com/. For more on the background to Nicety go towww.nicetymaterials.com
Ends. 423 words.
About Wigston Paper
Established in 1932, Wigston Paper continues to build on successive decades of knowledge and experience in the print and paper industries. The company remains totally independent of any ties to paper mill or merchant groups with the controlling family now spanning four generations.
Centrally located in Leicestershire, our large purpose-built freehold facility enables the company to purchase and stock large consignments and to handle customer requirements efficiently and effectively.All stock is now held and dispatched from this single and highly efficient Midlands location with the majority of the UK's commercial populace being within a realistic two to three hours travelling time.
At Wigston Paper, we are continually striving towards a greater corporate accountability to the environment, not least by reducing our carbon footprint. To this end, we have taken steps to safeguard world forests by obtaining certification from and sourcing within the FSC chain of custody. By actively extending our recycled paper ranges and including more accredited grades within our portfolio, the company maximises choice and availability for the discerning and environmentally conscious purchaser.
Quality and consistency of product is a fundamental keystone of Wigston Papers' success and to this end products are selectively sourced and tested to ensure they meet the most exacting of standards.
Marketing Contact
Kieran Dallow, Marketing Manager
kieran.dallow@wigstonpaper.com
01530 512700
Press Contact
07970 509758