From selling dresses at Watford Market to door-to-door sales, estate agency to presenting on QVC and training presenters to sell all manner of products on shopping channels, Dexter Moscow has learned all there is to know about sales from the bottom up! Dexter's new book - Stand Up & Sell - is written for anyone who knows that they need to improve their communication skills, who want to step up and take centre stage, master the art of conversation, become a better a storyteller and stop losing out to the competition - in business and in life!
Dexter is hosting a masterclass at his book launch on March 26th at the Institute of Directors: https://www.eventbrite.co.uk/e/authorcraft-tuesday-march-26th-2019-tickets-57980585492
If you'd like to see a copy of Stand Up & Sell or book an interview with Dexter please get in touch: natalietrice@literallypr.com. We can offer copies for review and competition prizes, and access to the author for editorial commissions, comment and interviews.
The press release is below with more info.
Thanks,
Helen
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Helen Lewis
Director
Literally PR
www.literallypr.com
ADVANCE INFORMATION MEDIA SHEET
Stand Up & Sell
By Dexter Moscow
Built on five decades of sales experience, Stand Up & Sell will show you how to:
- Move away from using the PowerPoint crutch;
- stop ‘selling' by truly understanding the other person's needs;
- no longer hide but take centre stage;
- stop losing out to the competition;
- no longer waste time and money at networking events;
- become a better storyteller (not a better liar!);
- master the art of conversation.
Dexter Moscow knows a lot about selling successfully and he's never taken the easy route. Perhaps that's one of his biggest lessons? Dexter's first big break, after selling dresses at Watford Market and knocking door-to-door for a job interview, was for a Mafia-owned advertising agency. He then worked as an estate agent, before presenting in front of the camera and behind it - coaching others how to sell on QVC The Shopping Channel. Selling to an invisible audience.
Stand Up and Sell is a one stop shop for anyone who wants to learn, and perfect, the art of speaking in public, so they get the results they need for themselves or their business.
For many people, the prospect of getting up and talking to a room full of strangers can be daunting, and no matter how innovative their idea might be, when it comes to the crunch they just don't have the confident to convey it in the right way, to the right people.
Dexter, says, "It's not enough to be technically brilliant at what you do, now you have to be a Master Communicator. If the fear of making a fool of yourself prevents you from presenting to executives, colleagues or potential customers, you're missing a golden opportunity."
Free from jargon and pretension, Dexter clearly sets out how to be persuasive and powerful in person, so that face to face audiences are enlightened, entertained and enthralled and left wanting to know more.
Stand Up and Sell will set people free of the nerves, fear of public speaking and lack of confidence that have held them back in the past, and theexamples, case studies and exercises in the book, will open the door to a whole chapter of new opportunities.
About the author
Whilst he started his career in advertising, today Dexter Moscow is a Keynote Speaker, Influencing Skills Coach and TV Presenter. A passion for people and a desire for results led Dexter to the role of senior trainer at QVC, where he coached business owners on how to successfully sell their products to an invisible audience. Roles ranging from Sales Director to Equity Partner; Head of Training to Business Owner taught Dexter many valuable lessons. Leading him to understand his client's problems enabling Dexter to help them deliver business-winning pitches, presentations and control their prospecting conversations. This and myriad training methodologies that have been put to the test over decades inform Dexter's unique approach to coaching helping others to gain the most when communicating with colleagues, teams, clients and customers.
Dexter is married with two children, and grandchildren, and lives in London..
ESSENTIAL DETAILS
Title: Stand Up & Sell
Author: Dexter Moscow
Genre: Business, Professional Development, Entrepreneur, Personal Development
Publisher: Filament
Publication: March 26th 2019
Availability: Paperback & eBook, International
ISBN: 9781912635-29-0
Price: £14.99 paperback
£5.99 eBook
Author website:
www.audiencedynamics.co.uk/
twitter.com/DexterMoscow
Press folder: bit.ly/2RDLxNL
Online profile:www.literallypr.com/public_relations/file/Dexter-Moscow.php
MEDIA ENQUIRIES:HelenLewis@LiterallyPR.com/NatalieTrice@LiterallyPR.com