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Highlife Bathrooms sets sights on retail market following £100k rebrand

Good afternoon,

"No matter whether you spend two or twenty thousand on a new bathroom you want it to look a million dollars. We can deliver exactly that."
That's the commitment Highlife Bathrooms is giving as it expands its focus from trade to consumer retail.  I hope you find the attached / following press release and image of interest. Should you require any additional information do let me know. 


February 6th, 2019



A bathroom firm that is one of the leading suppliers to the UK trade market has rebranded as Highlife Bathrooms - a business development that signifies its intention to establish itself as a household name in the consumer retail market.


Alliance Sanitary Products, which is based in East Kilbride, was formed in 2004 by Charles Kryiacou, Danny McKinlay and Stan Thompson, and its owners now believe the company has the perfect combination of product and expertise needed to make a big splash amongst homeowners.


Charles Kyriacou, co-owner of Highlife Bathrooms, said: "Over the last 15-years the market has changed beyond all recognition. Bathrooms today reflect the tastes and aspirations of homeowners and as such are very much design led and trend driven."


"Highlife Bathrooms brings to the consumer market a portfolio of products that are tried, tested and much-loved amongst our existing customer base. On top of that, we're launching over 100 new products that have been inspired by current and predicted future trends and tastes."


Amongst these new products are stylish new full-suite bathroom, mirror, tap and mixer ranges, and a host of cutting edge showering and wet room solutions. Also included are rimless WCs, wall-hung furniture in the latest matt finishes, and an extensive range of towel warmers and radiators - all product areas that Charles says will be big in 2019.


"No matter whether folk spend two or twenty thousand pounds on a new bathroom, what they want is the same - an end result that looks a million dollars," he said. "We're confident that all Highlife products deliver exactly that, and do so at a price that delivers excellent value to the homeowner."


As part of its rebranding, Highlife Bathrooms has published a Highlife Lifestyle Companion that is aimed at inspiring design ideas, as well as giving new customers a taste for what can be achieved with the Highlife collection. It can be viewed




Aspirational designs - Highlife Bathrooms is aiming to make a splash in the consumer retail market with its selection of products and ranges


Press contacts:Daniel Kennedy or Kennady Smith at Source Marketing

T: 0113 380 1644;