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World's largest media agency network commits to reducing carbon footprint

[Climate change success story] World's largest media agency network commits to reducing employee andcompany-wide carbon footprint

  • MediaCom, one of the world's largest media agency networks has committed to reducing its carbon footprint and has engagedThe Planet Markto help with its carbon emissions reporting and in implementing a sustainability programme. It has set a target to reduce emissions by  5% annually.
  • MediaCom's sustainability agenda was catalysed by an employee engagementinitiative and quickly evolved into an all-encompassing environmental strategy, embedded in their operations and procurement processes.
  • The Planet Mark is an innovative certification scheme that is actively engaging over 1 million employees to contribute to saving the planet.Their mission is to empower organisations and their people to make year-on-year progress on sustainability. Their approach is to ensure companies grow economically by improving their environmental and social performance. 

MediaCom has achieved certification to The Planet Mark by showing good practice in sustainability including:

  • Measuring carbon emissions from electricity, waste, water, fleet, travel and paper
  • Storing 260 tonnes of CO2 by protecting one acre of endangered rainforest through the charity Cool Earth
  • Committing to engage employees and suppliers to drive improvement
  • Investing in the Eden Project to support education on climate change
  • Training 49 staff as mental health allies to support staff and help remove stigma surrounding mental health
  • Offering wellbeing activities and a monthly well-being allowance available for all staff
  • Saving 4,400 coffee cups used each month (52,800 annually) by replacing with Keep Cups.

Specific measuresMediaComis taking to hit its 2018/19 targets include:

  • Conduct an energy audit to help identify where most energy is being used and potential wastage from equipment, lights and heat loss
  • Train all staff on environmental awareness (by Autumn 2018)
  • Invite stakeholders, clients and suppliers to host/co-host green campaigns
  • Run awareness campaigns on climate change, deforestation. air pollution and plastic.


The Planet Mark certificate was presented to MediaCom by Steve Malkin, founder of The Planet Markat their offices based in Manchester as part of the agency's sustainability programme.

Mr Malkin said:

"We are delighted to be certifying MediaCom for the first time. The company's commitment to reducing its carbon emissions in its operations and minimising its environmental impacts is to be applauded. Mediacom recognise that it is essential for the creative and marketing industries to show leadership in sustainability, helping brands to communicate more responsibly and give greater peace of mind to their customers."

MediaCom's Business Intelligence Board Director, Ffion Turner commented:

"We take CSR (Corporate social responsibility)extremely seriously at MediaCom. We don't want it to be a box ticking exercise, we want it to be engrained in our culture and we have taken important steps over the last couple of years to do this. We are now really seeing a difference.

Here at MediaCom, we are incredibly proud of the work we have done to reduce our carbon footprint with the help of The Planet Mark. We have always had a people first philosophy and pride ourselves on ensuring our colleagues come to work in a positive and happy environment. This goes one step further and helps us to protect our futures."



The Planet Mark

The Planet Mark is an internationally recognised and trusted sustainability certification programme, recognising commitment to continuous improvement in sustainability. It is awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. Partnered with the Eden Project, The Planet Mark contributes 5% of all certification fees to the award-winning visitor attraction. Each certification also comes with 12 free tickets to Eden Project, encouraging organisations to learn more about climate change and the importance of biodiversity.

The first year of certification to The Planet Mark is based on the commitmentto continuous improvement in sustainability in its business operations by measuring and reducing its carbon footprint and engaging its stakeholders. In subsequent years,holders of The Planet Mark have a minimum requirement to reduce their carbon emissions by 2.5% per year.  The average absolute carbon reduction achieved by holders is 6% per annum and 15% per employee per annum.


Further information:

Amanda Ruiz PR

Tel: 07711 419595