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Still looking for last minute festive drinks suggestions? New gin just launched


Gin lovers are in for a treat as Norwich's favourite gin company launches its newest product just in time for the Christmas party season to begin in earnest. 

Bullards Old Tom gin (42.5% ABV) is a contemporary take on an 18thcentury classic recipe. Combining the soft sweetness of mango and Norfolk honey with a hint of spice from cassia bark and pink pepper, Old Tom is the ideal base for warming drinks this winter. Smooth enough to sip straight-up, it's also delicious served up as a cocktail. 

Distilled and bottled in Norwich, the launch of Bullards Old Tom coincides with the release of stylish new packaging across the range, making it twice the gift this Christmas.  Joining the brand's existing products (award-winners London Dry and Strawberry & Black Pepper) all 3 gins are available online, priced at £40 (70cl bottle). 

The new bottles have been designed in London and manufactured in Italy, using a colour palette inspired by vintage beer bottles to reflect the brand's 180-year brewing origins. Other nods to the brand's heritage include the bespoke bottle shape, where the neck replicates the iconic chimney stack that once towered over Bullards' Anchor Brewery in Norwich, giving the bottles great on-shelf standout and a drip-free pour. 

Bullards Winter Garden cocktail 

A smooth cocktail with seasonal apple and a hint of warming spice, this festive cocktail is just the thing to keep you warm this winter:


  • 50ml Bullards Old Tom Gin
  • 50ml apple juice (freshly-pressed is best)
  • Teaspoon of Norfolk honey
  • 15ml freshly-squeezed lime juice

Shake the Old Tom, apple juice, honey and lime together and strain over ice. Garnish with sliced apple and a stick of cinnamon. Best served in a Copa glass or large balloon to ensure maximum flavour.

BuyBullardsOld Tom, London Dry and Strawberry and Black Pepper£40, 70cl bottle) 




Images (credit: Heist Films) - higher resolution files available on request. 

  1. New bottles for Bullards handcrafted gins: London Dry, Strawberry and Black Pepper and new flavour Old Tom Gin
  2. Old Tom serving suggestion


About Bullards

Established in 1837 and reborn in 2015, Bullards is the first gin distillery in Norwich for over 150 years. Bullards is an independent, small batch distillery winning international claim for our handcrafted gins - beating off tough competition for its London Dry Gin (formerly known as Norwich Dry Gin) to win Best London Dry Gin in The World in 2017. Most recently, Bullards has been awarded two Great Taste Awards and a silver and bronze at the International Wine and Spirit Competition. 

Bullards is the only gin company to distill and bottle in Norwich and is celebrating its history in the city through trademarking ‘The Spirit of Norwich'. 

For further info, images, or to call in samples, please contact Laura Marfell-Williams, Reflection PR. Tel. 01603 219 191/07769 572 318, email