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Soanes Poultry’s ultra-runner tackles the Hardwolds 80 for charity

Soanes Poultry's ultra-runner tackles the Hardwolds 80 to raise funds for former colleague


The area farms manager for Clive Soanes Broilers is participating in a challenging 81 mile race to raise funds for a colleague who passed away earlier this year.


Over the weekend of the 24 and 25thNovember, ultra-runner Mark Ireland from Driffield will take on the gruelling Hardwolds 80 that follows the Wolds Way from Hessle through to the seaside resort of Filey.


Of the challenge, Mark said: "We are raising money for Papworth Hospital Charity in memory of our technical manager Helen Bettley, who sadly died earlier this year. Helen was a highly regarded colleague and much loved friend who is sadly missed."


Although Mark doesn't underestimate the challenge, he is no stranger to ultra-marathon events having completed the Hardmoors 55, the Lakeland 50 mile and the 100k Race to the Stones since he started running in 2015. Mark will be one of the 217 entrants from Great Britain, Denmark, France and Portugal.


Mark has been training hard and is aiming to raise £500. Any donations would be gratefully received


Mark's fundraising initiative is the first in a series of events that the Middleton on the Wolds business has planned to raise money for charitable causes in Helen's memory.


Soanes Poultry is a family owned business which has been rearing and preparing chicken for 71 years. It currently employs 120 people and rears five million chickens a year on its Yorkshire farms and sells its chicken and game to butchers and independent retailers in Yorkshire and to wholesalers nationwide.




Photo:Mark Ireland on a training run Mark Ireland is running for charity


For more information or to arrange an interview withMark Ireland,please contact Tracey Baty at three60 marketing on;


Direct line:01430 871360

Mobile:07971 961574




Notes to editors

1.      The Hardwolds 80 is part of the Hardmoors series of trail running events that take place on and around the North York Moors. For more information about the Hardwolds 80, please visit

2.      For more information aboutSoanes Poultry, please

3.      Keep up to date withSoanes Poultry's news onFacebook,Twitterand the business bloghere.

4.      Soanes Poultry supplies its chicken to butchers and independent retailers in Yorkshire and to wholesalers nationwide.

5.      The firm also sources game which it distributes through a game processor. For more information about game available fromSoanes Poultry, please

6.      Soanes Poultry is accredited under the BritishRetail Consortium Food Safety Standard A Grade and the Red Tractor Farm Assurance Standard.