New phone accessory helps people keep hold of their phones

Ideal stocking filler for under £10

PhoneHug® a funky accessory, clips to a lanyard and can be worn several ways, enabling people to keep their hands free and phone safe. It is available in eight different colours.

No more dropsy moments down the toilet and packing the phone off for its sleepover to the airing cupboard in a bag of rice! With phones out of pockets, handbags, off tables, chairs and even in users' hands, there's less picking and snatching with PhoneHug®.

Simple and easy to use, it's popular with customers who love the outdoors such as, winter sports, water sports, festival goers, travellers, hikers, dog walkers, to name a few. PhoneHug® lovers are all ages from millennials to the elderly, as well as those with health issues and or disability.

NHS workers including nurses and doctors increasingly need their phones for work and their hands free on the front-line, they currently enjoy a 20% staff discount off the product.

UK based ex-photographer turned entrepreneur Sam Fairbrother invented the PhoneHug® in 2013. The idea started out as a rough drawing on paper and after a series of prototypes PhoneHug® has developed to fit almost all smart phone models.

A product created from an initial drawing and paper model, tested with sailors, snow boarders, photographers, ramblers and horse riders. PhoneHug® was also tested at festivals, making its debut at Hideout Festival in Croatia, followed by Glastonbury, WOMAD Charlton Park and Creamfields with both back-stage crews and festivalgoers. Festival fans loved it according to feedback, but the pilot scheme identified the product size needed modification to fit almost all smart phones.

PhoneHug® is disrupting a $30 billion phone theft industry, with up to 2000 phones being stolen every day in the UK and over 3 million phones being lost or damaged every year. PhoneHug® is intended to help reduce this risk and enhance people's lives, so they can relax and enjoy their activity, knowing their phone and data are safe.

The silicone phone holder is available in eight colours with a choice of lanyards and can attach to a belt loop, hang around the neck, the wrist, a bag strap or just be hung up.

PhoneHug® designer Sam Fairbrother says:

The PhoneHug®has the edge on the market because it's the only phone holder that: has a strong and robust loop; grips tightly to the phone; can be easily fitted and removed; is compatible with the vast majority of smartphones.

Compostable cellophane is used on all lanyard products and we aim to be using compostable packaging for all product by 2019.

Giving back is a large part of our drive, to date PhoneHug^®has helped a number of charities including; Help for Heroes, Future Dreams, South Manchester Rehome & Rescue, Girl Guide volunteers and local fund-raising events. We look forward to helping more communities, charities and environmental projects."

The retail price is £8.95 per PhoneHug®. An affordable item and ideal stocking filler gift! Available here: https://phonehug.co.uk/collections/all

For most this price it is a no-brainer, the price of one month's phone insurance.

The UK spent £5million on repairing smartphones in the last 2 years.

3 million Brits damaged or broke their phone last year.

500,000 people in the UK have their phone stolen every year.

Stockist info: https://phonehug.co.uk/collections/all

Lanyards RRP: From £3.45

PhoneHug® RRP: £8.95

-ENDS-

Company Bio

PhoneHug® concept was established when two friends, Sam Fairbrother, a former commercial photographer and Geoff Barke, a concert runner, (now husband and wife) had a conversation around the kitchen table, voicing their concerns about phone theft and loss in their own industries, along with the many personal accidents that had occurred with their phones.

Sam Fairbrother created the initial drawing, a design process including a paper model and series of prototypes before PhoneHug® was developed to fit almost all smart phone models.

PhoneHug® tested with sailors, snow boarders, photographers, ramblers, horse riders, festival goers and back stage crews. It made its debut at Hideout Festival, followed by Glastonbury, WOMAD and Creamfields. Festival fans loved it according to feedback, but the pilot scheme identified the product size needed modification to fit almost all smart phones. This was achieved and the first model is now on sale.

For further information contact:

Sam Fairbrother, designer is based in Manchester, UK. Hi-res photos are available.

Email: sam@whiterabbitdistribution.com

Telephone: 07967 157377 / 0161 860 0263

Website: https://phonehug.co.uk/