ADVANCE INFORMATION MEDIA SHEET
A Kitchen Fairytale
Healing with food
By Iidamaria van der Byl-Knoefel
A Kitchen Fairytalecontains delicious, plant-based recipes using fresh, whole food ingredients without compromising flavour, texture and taste. The recipes have been created by Iida van der Byl-Knoefel, who was diagnosed with inflammatory arthritis aged 33, and decided to take control of her condition through a plant-based diet. She has been drug and pain free since August 2015.
Traditionally, rheumatoid arthritis (RA) sufferers have desperately resorted to taking medication and many choose to adopt a vegan diet. Unfortunately, for people such as Iida, a simple vegan diet can be unsuccessful, because many recipes include vegetable oil. The recipes inA Kitchen Fairytaleare free from any form of oil, which Iida believes to be a key element in reversing her auto immune disease and maintaining her health today.
Iida's aim via her book and social media, events and appearances, is to engage with her readers based on personal experience and help them understand why she uses particular ingredients. During her recovery, Iida collected the recipes that helped turn her life around, from having a chronic illness facing a lifetime of immobility and daily medication, to living a natural, healthy, full life - now also as a Mum to her young son!
Packed with beautiful photography—inspired by the author's hugely popular Instagram account @akitchenfairytale—andinsider tipssuch as tackling airplane food andtravelling, as well aseasy to follow shopping lists, this is a must-have book for anyone who wants to take responsibility for their own health and enjoy plant-based meals that provide deliciously nutritious options for the whole family.
About the author
Iida van der Byl-Knoefel was diagnosed with inflammatory arthritis at the age of 33; however, she was able to reverse the symptoms of the condition with a plant-based diet through the Paddison Program for RA. She inspires others to cook more plant-based meals and snacks through her social media channels, with a global and fast-growing following. She was also able to have a drug and pain free pregnancy, giving birth to a baby boy in August 2017, and has been breastfeeding him all along, since she is not on any medication. Iida lives in Surrey with her family.
What is the Paddison Program?
The inspiration behind Iida's recipes are based on her experience of following Clint Paddison's bestselling online program "The Paddison Program for Rheumatoid Arthritis'. The Paddison Program is the world's most successful natural treatment for autoimmune conditions like Rheumatoid Arthritis, and it has dramatically improved the lives of tens of thousands of people with RA. More and more people are joining the program every day. InA Kitchen Fairytale, Iida encourages RA sufferers to follow the Paddison Program and then turn to her cookbook for inspiration in the kitchen. The beauty ofA Kitchen Fairytaleis that it caters for everyone and not just RA sufferers.
Author ofA Kitchen Fairytale, Iida, says: "So many of our western diseases come down to the food we eat and can be reversed or improved with a plant-based diet. People need to know that there is an alternative option to just taking the prescribed medication and that it is one that also helps keep our planet healthy for future generations!"
ESSENTIAL DETAILS
Title:A Kitchen Fairytale
Author:Iidamariavan der Byl-Knoefel
Genre:Cookery, Recipes,Health, Food and Drink, Nutrition
Publisher:Hammersmith Books
Publication:November 2018
Availability:Paperback, International distribution
ISBN:9781781611340
Price: £24.99
Instagram:https://www.instagram.com/akitchenfairytale/
Website:
https://akitchenfairytale.com/
Facebook:
https://www.facebook.com/akitchenfairytale/
Press folder including sample recipes:
Online profile:
http://www.literallypr.com/public_relations/file/Iida-van-der-Byl-Knoefel.php
MEDIA ENQUIRIES:info@literallypr.com
Examples of recipes included:
Quinoa, apricot and pine nut salad; Triple cinnamon porridge, Healing buckwheat pancakes, Scrambled tofu, Apple and beetroot risotto, Mushroom and aubergine stroganoff, The fridge-emptying stir fry, Pasta and veggie delight, 'Cheesy' cashew cream sauce, Gardener's Pie, Black bean and sweet potato stew, Finnish summer soup, Chocolate brownie, Nice cream, Goji bites, Humble Apple Crumble.