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21.
September
2018.
PR: Creation of Senses® Colour Swatchbook for a global creative market

The Creation of the Senses® Colour Swatchbook - a Very British Invention for a Global Creative Market

 

Leicester, September 21st, 2018.

 

It's been many years since the design world has seen a new range of creative coloured papers for print and packaging and so when Wigston Paper launched the Senses® range couple of months ago, it caused quite a stir within the creative community. Swatchbooks are in high demand, with over 1000 already delivered to designers and printers around the UK, within the first few weeks of launch.

 

But how does a company go about designing a swatchbook for such a purpose and what design concepts are employed to ensure that the end product not only reflects the beauty of the papers but is also purposeful and pleasurable to work with?

 

Rob Walker, Managing Director at Wigston Paper explains how they came up with the original concept, "Initially we started out with a basic rectangle, soon to realise that the bottom corners hindered a smooth, ‘gliding' experience between the colours. A curved edge seemed like a logical solution, which also accentuated the smooth curvature of the Senses® logo."

 

Designed to fit neatly in the palm of the hand, the Senses® colour swatch book is in the style of a finger swatch because colours are often selected together, offering the best way of looking at colours side-by-side. 

 

Rob continues, "Our own experiments informed us that most people push the paper samples in a swatch to the left, with their thumb, so we aligned the text on each colour swatch to the right - making sure that the permutations are easily visible."

 

The swatch contains at least one sample of every substance in the range as well as every shade; 67 different sheets comprising 35 colours and up to 12 different grammages from 90gsm up to 3mm thick board.

 

The main design concept conceived for the brand is that there was no need for colour in the logo; the very essence of the range is colour, so the selection of Senses® Lace White for the cover represented the Senses® brand at its best. Encapsulating the beautiful array of trend-driven colours in a clean and fresh design - which is what Senses® is all about.

 

The print company selected to produce the swatchbooks is Leeds-based Pressision Creative Print and Finishing. Kieran Dallow, Marketing Manager at Wigston explains, "We selected Pressision because of their clear attention to detail and experience in the field of paper swatches.   It's difficult to really understand the complexities and the art of creating a paper swatchbook, until you start production, and we felt Pressision clearly demonstrated their ability to fulfil this project."

 

The workflow involved in producing the swatches spanned from plan and layout through to print, foil, die-cut and finish. Imposed and set out for manufacture by the production team, the swatches were printed on their HP Indigo 5900, foil blocked on a Heidelberg Cylinder SBB and Die-cut on their Heidelberg Platens. Collation, final build and quality control was done by hand in their presentation department.

Kieran Dallow continues, "There were some creative issues that Pressision had to overcome but their team met the challenge head on and provided creative solutions in order to complete and deliver the project."

 

James Taylor, Managing Director at Pressision said, "As a printer, I find the Senses® range very interesting. There is a great range of colours and the feel is great. It's imperative that we have a range of weights. For instance, if we are producing a box, we would want 140gsm for the outer covering, a mid-weight board, like 250gsm, for some of the inner linings and then a heavy weight board, like 500 or 700gsm, for plinths etc. We also require it to be produced on all our processes; HP Indigo, Foil Blocking, Die-cutting etc., and Senses® handled each of these processes beautifully - in fact, all of these are actually shown on the swatch which should really help designers and printers alike when they are choosing the right paper for their project."

 

For more information on the Senses® range of trend-driven coloured papers and board and to request a swatchbook, emailhello@wigstonpaper.com

 

Ends.  671 words.

 

 

About Wigston Paper

 

Established in 1932, Wigston Paper continues to build on successive decades of knowledge and experience in the print and paper industries. The company remains totally independent of any ties to paper mill or merchant groups with the controlling family now spanning four generations.

 

Centrally located in Leicestershire, our large purpose-built freehold facility enables the company to purchase and stock large consignments and to handle customer requirements efficiently and effectively. All stock is now held and dispatched from this single and highly efficient Midlands location with the majority of the UK's commercial populace being within a realistic two to three hours travelling time.

 

At Wigston Paper, we are continually striving towards a greater corporate accountability to the environment, not least by reducing our carbon footprint. To this end, we have taken steps to safeguard world forests by obtaining certification from and sourcing within the FSC chain of custody.  By actively extending our recycled paper ranges and including more accredited grades within our portfolio, the company maximises choice and availability for the discerning and environmentally conscious purchaser.

 

Quality and consistency of product is a fundamental keystone of Wigston Papers' success and to this end products are selectively sourced and tested to ensure they meet the most exacting of standards.

 

Marketing Contact

Beatrice Walker, Marketing Manager

Beatrice.walker@wigstonpaper.com

01530 512700

 

Press Contact

Berni Raeside-Bell, BRPR

Berni@brpr.co.uk

07970 509758

 

Higher res images are available on request.