Press ReleaseLiterally PR Ltd9thAugust 2018
Innovative ‘Athletic Tea' Wins Two Great Taste Awards
Athletic Tea Co. has been awarded two Great Taste Awards for its ‘Recovery' range. The young brand that produces blends to enhance sporting performance is led by Guinness World Record athlete Tom Whittle (26) who drank his own range of Athletic Tea instead of relying on energy/sports drinks or coffee to help him smash the record for the fastest crossing of Iceland on foot! In2017, Tom completed 17 marathons in 10 days - winning the record and road-testing his new tea range in the process.
The company launched in January 2018, after former lawyer Tom Whittle completed a charity cycle ride covering the length of South America. Tom discovered that coffee and sugar-based energy drinks led to huge spikes and slumps in energy. He solved the problem during his300-day cycle challenge by drinking local Argentinian drink yerba mate.
Yerba mate is proven to release caffeine into the body over a much longer period of timethan coffee and has become associated with a more balanced energy level. This has not only seen it become popular with busy office workers but also, most recently, with the England football team during the World Cup.
Using yerba mate as a hero ingredient, Tom worked with sports scientists and master tea blenders to create unique blends for energy, performance and recovery. The teas use 36 different natural ingredients from 33 countries.
Since then, the Athletic Tea range has been used by various elite sports teams, including Manchester United, Manchester City, Tottenham Hotspur, GB Triathlon and Wales Rugby Union. It's also proving popular with everyday sporting heroes - from cyclists to joggers, gym goers to dancers.
In response to receiving the two Great Taste Awards, Tom said, "We're absolutely delighted to receive this recognition for our blends. A lot of people automatically assume that because our teas are made for performance they may not taste great, but this prize hopefully combats that perception perfectly."
The teas, ranging from Energy Cocoa + Ginger Biodegradable Teabags to Recovery Ginger + Turmeric Protein Matcha, are now available on Amazon orwww.athleticteaco.com.
Notes to Editors
Tom Whittle is available for media comment, interview and editorial commissions.
Samples of the Athletic Teas are available upon request in return for review consideration.
Photos of the products as well as Tom Whittle are available in the online press folder for media use:http://bit.ly/2MsEHEf.
For more information or to request an interview with Tom please contacthelenlewis@literallypr.com/ 07904801669.
Full ingredients and price list
Blend | Ingredients | Price (free delivery - subscribe and cancel anytime for 20% off) |
Energise Cocoa + Ginger Biodegradable Tea Bags | Chinese chunmee green tea, cocoa nibs, ginger, beetroot, liquorice, green cardamom.
| 14 servings for 12.99 (92p p/s) |
Energise Guarana + Cayenne Protein Matcha | Ceremonial grade Japanese matcha green tea, guarana, cayenne, pea protein, rice protein, ginger, beetroot, green cardamom | 30 servings for 19.99 (66p p/s) |
Perform Lemongrass + Mint Biodegradable Teabags | Chinese sencha green tea, yerba mate, spearmint, Siberian ginseng, schizandra berries, gotu kola, lemongrass, | 14 servings for 12.99 (92p p/s) |
Perform Yerba + Ginseng Protein Matcha | Ceremonial grade Japanese matcha green tea, yerba mate, baobab, cinnamon, maca, pea protein, liquorice, Siberian ginseng, orange peel. | 30 servings for 19.99 (66p p/s) |
Recover Berry + Gingko Biodeegradbale Teabags | South African rooibos, hibiscus, apple pieces, rosehip, ashwagandha, tulsi, strawberry, ginkgo biloba, blackcurrant, valerian, lavender. | 14 servings for 12.99 (92p p/s) |
Recover Ginger + Turmeric Protein Matcha | South African rooibos matcha, turmeric, ginger, hemp protein, ginkgo biloba, lavender. | 30 servings for 19.99 (66p p/s) |