Morpher Folding Helmet wins Yahoo Sports Technology Awards
For immediate release: London 30.5.18Morpher Folding Helmet, the worlds' only flat folding helmet is proud to announce that it has won Yahoo's prestigious Sports Technology Award.
The STA Start Up awardsrecognise the best businesses and sports innovation technologies that look set to become game changers in their industries.
Morpher folding helmet, which opens and closes almost instantly, was invented both for the many cyclists who don't wear helmets because they don't want to carry them around when they're not cycling and for those that do wear helmets but still find them cumbersome to carry around when they're not being worn. With the multi-award winning Morpher it's easy for any cyclist to wear a helmet every time they get on a bike, whether it's for the daily commute to the station, as part of an exercise regime, a weekend jaunt or when they are hopping on a bike share scheme in town.
Morpher was invented by two times British Inventor of the Year,Jeff Woolf OBEa well-known innovations specialist.
Jeff says; "It's an incredible honour to win such a prestigious award and to be recognised by Yahoo and STA. This is enormous for us, as our small Morpher team are hard at work getting this life saving technology onto the heads of as many cyclists as possible and this huge award is yet another powerful endorsement as well as a massive boost for us".
Rebecca Hopkins, CEO of the Awardssays: ‘We started this initiative because the Start Up category of the Sports Technology Awards was always very oversubscribed, suggesting that there was a clear opportunity to service this sector of the industry better. Morpher is a great example of the innovation and drive that we search for in our winners. The system of judging we use has become recognized as an international mark of excellence within the industry so we hope that the companies who have been successful here today will go onto become major players within sports."
The Yahoo Sports Technology Award is the latest in a clutch of impressive awards won by Jeff and the Morpher team for their innovative, life-saving flat folding helmet.
Morpher has patents granted around the world, has CE EN:1078 and CPSC safety certification and is manufactured by one of the world's leading helmet manufacturers. It is available online atwww.morpherhelmet.comor on Amazon.com.
The Yahoo Sports Technology Awards ceremony will be hosted at The Roundhouse in London on May 3rd
Ends
Morpher Helmets are available in matt black, shiny black, silver, red and white and are available fromwww.morpherhelmet.comor Amazon.
RRP: £109.99, including free courier delivery
For further information, jpegs,video, interview and more information please contact: Caroline Ratner,caroline@carolinecomms.com020 8209 0120 or 07976 765453
Notes to Editors
Safety
90% of cyclists admit that they know how dangerous it may be not to wear a helmet but they still don't wear one, and an astonishing 83% of these say they won't wear a one because they are inconvenient to carry around when not cycling.
Awards
Morpher Helmet has won prestigious awards for innovation and inventions:
iF D+I Award ‘16
Edison Gold Award
Time Magazine top 25 Inventions
Popular Science Invention of the year
SXSW accelerator finalist
About Jeffrey Woolf OBE - Inventor and CEO of Morpher Helmet
Morpher was invented by Jeff Woolf OBE, a well-known innovation specialist, twice named British inventor of the year. Jeff has been working on the Morpher Helmet for more than five years. Hecame up with the idea of Morpher with its folding helmet technology after he nearly died in a cycling accident. Doctors told him that he would have almost certainly have not survived if he hadn't been wearing a helmet. After his accident, Jeff began noticing that despite the risks, many people didn't wear helmets. He became passionate about road safety,determined to find out why they didn't and as a seasoned innovator was keen to find a solution.