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16.
April
2018.
UK Property/Real Estate and the luxury sector, featuring Tyram Lakes

For Immediate Release, London - 16 April 2018

UK Property/Real  Estate and the luxury sector, featuringTheTyram Lakes Hotel, Spa and Resort, a commentary

The luxury sector and the property market? Unlikely bed partners. Or so we thought.....

As we have all no doubt noticed, the UK luxury property market itself is dominated by a handful of the usual suspects company-wise in new builds e.g. Millgate, Octagon, Antler, Newcourt, Vanderbilt etc. Occasional privately held developments dot the landscape. Older luxury properties are readily available for purchase via one of the established luxury estate agents e.g. Savills, Fine & Country, Sothebys, Knight Frank etc.

Sometimes indeed we hear about luxury brands vying for position over the latest Regent Street lease available. And then often we see stories in the press about how much wealthy Chinese investors love to acquire luxury UK property, whatever its source, whilst feeding their insatiable desire for luxury brands in general, Cartier through to Lamborghini.

But when was the last time we saw luxury brands actually getting involved with property development itself directly? Aside from private villas by Sofitel, Hilton and some other hotel chains, it has happened in the past, although the terms ‘blue moon' and ‘month of Sundays' spring to mind.......

How very strange then that the UK's current most notable current exception comes not from Regent Street in London, but Hatfield, just outside Doncaster in Yorkshire, UK in the form of the Tyram Lakes Eco Hotel, Resort & Spa.

Rothgen Capital UK announced its latest funding round for The Tyram Lakes Hotel, Spa and Resort a couple of months ago, and is already making significant progress. As an area, Doncaster has been attracting new attention from global media sources, and there appears to be little slowing of this trend.

Doncaster is, of course, known for its immense horse racing heritage, but also for its attractive geography as a centre point in the UK, as recently acknowledged by Asda, Amazon, IKEA, Tesco, Lidl, BMW et al who are all utilising the convenient geographical location for their large distribution centres, plus Doncaster's obvious proximity to significant transport and travel capabilities, including Doncaster Sheffield (formerly Robin Hood) airport. Other newsworthy items include recent announcement by the nearby Yorkshire Wildlife Park that it will start its £50M expansion soon which will potentially make it a top UK tourist destination.

The luxury sector too appears to have noted that location is everything. All of these factors have now become instrumental in making the proposition attractive enough for significant luxury brands to become involved with the Tyram Lakes Eco Hotel, Resort & Spa. A rarity indeed......

The centrepiece of the resort is the planned boutique hotel designed by Den Architecture with help from Baca Architects, who are specialists in luxury, eco-friendly and amphibious projects. The hotel has an otherworldly specification, and will offer 104 rooms, conference facilities, a fine dining restaurant,  lakeside views, an indoor pool, leisure club, spa, gymnasium, and a top drawer wedding and party venue.

And then come the luxury lodges ..... some of them floating!

There are two types of eco-lodges at the site. Just over 100 of them are scheduled to be floating structures, and a further 200 will be nestled in the sizeable woodlands. In various sizes, these provide clients with private hideaways with natural spaces all around, and include rooftop gardens, decking areas with sunken spa baths, and interiors to match.

"The scale and ambitious nature of the plans will ensure the resort is one the most luxurious, fun and relaxing holiday destinations in Europe. This green development will be as sustainable as it's currently possible to build, and be exemplary case study for other developers," says Baca Associate, Andrew Scrace.

Surprising then that ARMANI should get involved? Not really.....

The floating lodges in particular have been attracting a lot of media attention of late, and ARMANI have decided to capture these for its own using its ARMANI ROCA brand for bathrooms which encapsulates ergonomic yet luxurious thinking into attractive design. Adding to this their famous ARMANI CASA brand for other aspect of the interior design, and one tends to end up with a thing of beauty indeed.

Surprising then that BOLON of Sweden should show up? Not really.....

Top of the range luxury lodges should really have top of the range flooring. With cutting edge projects globally, BOLON quality shines though blending feel with durability in highly intelligent manufacturing. Even Missoni seem to think so too.....

And what about Chesneys of London? Surely not. Well. Actually, yes. Best known for their luxury fireplaces, wood burning stoves and gas appliances, Chesneys are tasked with keeping visitors snug and warm when necessary. Seeing Tyram Lakes as a great way to further showcase their abilities in ever eco-friendlier times, Chesneys have also chosen to join the throng.

And why then would Cosentino be involved?

A frequent participant at Milan Design Week, Cosentino are held in high regard in the wonderful world of amazing surfaces within the interior design space. Many of these are extremely high-tech with extraordinary properties which make them the ideal fit for the Tyram Lakes luxury lodges.

Surprising then that .... ok, ok. Enough.

But let's not forget Wyndham Hotel Group. The largest in the world, involved through Hoseasons whom they own, and who are handling the rental side of the business.

Suffice to say that others of note include: Dekton, Egger, Hansgrohe, SilentGliss, Sunbury, Rachel McLane, Sudstech, backed by Bilfinger GVA, Accounting Worx Group and SKS Media High Net Worth Marketing Agency, all renowned in the luxury space........

Ok, ok. Really enough now.

In other news, Natural England are also partnered with Tyram, who have a sizeable park neighbouring the Lakes, and who also have given complimentary access for Tyram Lakes visitors, enabling yet more acres for hiking, trails, and exploration. Because of this and other factors, the Wyndham Hotel Group, via its well known Hoseasons, believe that Tyram can become a flagship park to sit within the Hoseasons Portfolio and have provided projected rental incomes and occupancy levels to back this up showing strong returns, thus providing evidential balance sheet background for those wishing to invest. Various financial vehicles are available to enable easy investment for those wishing to participate financially.

So, to summarise, it is indeed a rarity to see so many top luxury brands involved with luxury property project, and they continue to arrive as the months go by. Luxury brands getting more primary in real estate?

Perhaps a significant trend for the future?

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For more information about the Tyram Lakes Resort & Spa, please visit http://www.tyramlakes.co.uk/

For information on Investor Relations, please go here > http://ty.investingwell.club/

For press information, or to arrange and interview with Tyram Lakes, please contact Sierra Kilo PR, James Harrington on skpr@sksoflondon.net , 0203 290 6001 or via http://sks-of-london.com

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Reference sites:

Tyram Lakes http://www.tyramlakes.co.uk/

Baca Architects http://www.baca.uk.com/

Den Architecture https://www.den.uk.com/

Geyser Energy http://www.geyserenergy.co.uk/

Armani Roca http://www.armaniroca.com/

Armani Casa http://www.armanicasa.com/

Wyndham Hotel Group http://www.wyndhamworldwide.com/

Bilfinger GVA http://www.gva.co.uk/

Rachel McLane http://www.rachelmclane.co.uk/

BOLON https://www.bolon.com/en/start

Chesneys http://www.chesneys.co.uk/

Cosentino https://www.cosentino.com/

Hoseasons http://www.hoseasons.co.uk/

Natural England https://www.gov.uk/government/organisations/natural-england

Yorkshire Wildlife Park https://www.yorkshirewildlifepark.com/

Accounting Worx Group https://www.accountingworx-group.com/

Rothgen http://www.rothgen.com/

Rothgen Capital http://www.rothgencapital.com/

Visit Doncaster http://www.visitdoncaster.com/

Doncaster Council http://www.doncaster.gov.uk/

Doncaster Racecourse https://www.doncaster-racecourse.co.uk/

Doncaster Free Press https://www.doncasterfreepress.co.uk/

Century 21 Investment Hub http://www.century21ih.co.uk/

Redefine BDL http://www.redefinebdl.com/

Green Factory http://www.green-factory.co.uk/

SKS of London http://sks-of-london.com

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