28/March/2018

Press Release for Curveball Printed Media

Dear {First name} {Editor}

I have attached a press release from the Anglo – American company Curveball Printed Media (www.curveballprintedmedia.com) which I believe will be of considerable interest to your readership as it is a totally new product in a popular marketing sector.

Curveball started their business 20 years ago making and selling folded printed media and became very successful in the sector.

They were than the first to realise the potential of incorporating a video screen, programmed with a marketing message into their printed products and controlled by buttons on the card.

Typically, because of cost, these are used for high-end marketing campaigns where the value of a 10-minute video delivered to a potential buyer and the repeated use of the card when shared with his or her colleagues would provide value for money and a return on investment.

Curveball also pioneered the use of video brochures into the corporate employee training arena, where the value of a live presentation provided automatically from a card, repays the cost the HR and Safety departments in months.

The CEO, Adam Hazelwood then came up with the innovation of making the Video Brochure have an updatable format, by changing the electronics from passive interactive video displays to an Android Powered interactive WIFI enabled devices with full touch screens, where the content can be regularly updated via an app and a link to a web server. Naturally they offer all the connectivity required.

A final piece of the value argument is that the WIFI Video Brochures have bi-directional communications with the server. Eventually they will be collecting user data for the client which over a period of months will add to the intelligence available to marketing, HR and strategic operations.

I hope that you decide to run this item as I really believe that your readership will be interested.

Sincerely

Steve Alker

PR Consultant

Press Release 28.03.2018

Curveball Printed Media: First WiFi Video Brochures – Product Launch Today.

From: http://www.curveballprintedmedia.com/wifi-video-brochures/

Anglo American print specialist Curveball Printed Media www.curveballprintmedia.com have announced the launch of their WiFi enabled video brochures with Android Operating System and touch-screen user interface.

Adam Hazelwood, their CEO, stated, “The second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customer by uploading content over the internet using a desktop app’”.

This advance in technology expands the scope of video brochures beyond the traditional B2B marketing arena and into sectors such as training, education, customer communications and market research. Hazelwood went on the say “Not only is it environmentally sound to refresh content over the internet, it saves our clients a huge amount of money and opens doors to a broader audience.”

Traditional video brochures have been sold for around seven years. They come in a variety of LCD screen sizes and print formats with video content stored in the flash memory of the device and controlled using button icons located on the screen console. They are used mainly for reaching hard to find senior executives and influencers in the buying cycle.

The new WiFi enabled brochure has the functionality of the Android OS at its fingertips, the touch-screen acting as the user interface in the same way it does on a smart-phone or tablet. This evolves the product from an essentially dumb terminal to a bespoke communications device printed in the livery of the sponsoring organization but at a fraction of the cost of an iPad.

Hazelwood concluded “The possibilities for this platform are endless. Initially we see early adoption from areas where relevant content is fast moving such as  large organisation training and the real estate sector, however it won’t be long before restaurants and large charity events will be using them as printed menus with on-board ordering and payment capabilities along with a means of entering a charity auction”.

For more information visit:

http://www.curveballprintedmedia.com/wifi-video-brochures/