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Yorkshire Wolds poultry co gains new business from Nottingham wholesaler

Yorkshire Wolds poultry business gains new business from Nottingham based wholesaler


An East Yorkshire based poultry business has won new business from a long established fresh food specialist and wholesaler.


Middleton-on-the-Wolds businessSoanes Poultrynow supplies a range of its award winning whole and portioned chicken and offal to Danish Crown owned Leivers Brothers.


Nottinghambased Leivers Brothers has been supplying meat and poultry toindependent fresh food retailers throughout the Midlands and beyond since it was founded in 1880.


Carolyn Pennock, Head of Sales and Marketing at Soanes Poultry said the company is thrilled to be supplying the family run business: "Leivers Brothers ordered our Christmas Cockerels for the first time last year and were so impressed with our quality and customer service that they have continued trading with us."


"Leivers Brothers have a great reputation within the industry and we are delighted to be working with them to get our chicken onto more plates throughout the country."


Leivers Brothers GeneralManager, Jon Leivers said: "We want to grow our business by being the best that we can and one way of doing this is by forming strategic relationships with companies that share our passion for product quality and ‘customer first' values.

"Soanes Poultry were recommended to us by Caldecott Turkeys and we have been delighted with the quality and service we have received from them.

"As a wholesaler, we are in the middle, so if something goes wrong from our supplier end, we cannot deliver to our customers, but we know that we can rely on Soanes."


Through Leivers Brothers, poultry reared in Yorkshire is supplied to outletsthroughout Nottinghamshire, Derbyshire, Leicestershire, Lincolnshire, Northamptonshire and Cambridgeshire.


Leivers Brothers Ltd joined the Danish Crown Group March 2017. Foodservice has been part of Danish Crown's business in the UK since 2014 and the business has succeeded in establishing a stable base in and around London and Manchester. With the acquisition of Leivers Brothers, this base has expanded into the Midlands.


Soanes Poultry is a family owned business that has been rearing and preparing chicken for over 70 years. It employs over 90 people and rears five million chickens a year on its Yorkshire Wolds farms and also sells its chicken and game to butchers and independent retailers in Yorkshire and London.




Photo:Carolyn Pennock from Soanes Poultry Carolyn Pennock from Soanes Poultry


For more information or to arrange an interview withSoanes Poultry's Head of Sales and Marketing, Carolyn Pennock,please contact Tracey Baty at three60 marketing on;


Direct line:01430 871360

Mobile:07971 961574






Notes to editors


1.      For more information aboutT.Soanes and Son, please

2.      Keep up to date withT.Soanes and Son's news on the business bloghere.

3.      T.Soanes and Son supplies its chicken to butchers and independent retailers in Yorkshire and to wholesalers nationwide.

4.      The firm also sources game which it distributes through a game processor. For more information about game available fromT.Soanes and Son, please

5.      T.Soanes and Son is accredited under the BritishRetail Consortium Food Safety Standard A Grade and the Red Tractor Farm Assurance Standard.

6.      The business was recently namedPoultry Processor of the Year at the national Pig and Poultry Marketing Awards held in London at the end of April.

7.      For more information about Leivers, please visit