New from HOWND - No Fuss, No Mess Miracle Dry Foam Wash

HOWND's latest innovative product to hit the dog grooming market is its all-natural 4-in-1 Miracle Dry Foam Wash. The fast-drying pH-balanced waterless foam safely lifts dirt and mud and will leave a dog's coats clean, conditioned and smelling of aromatherapy oils within minutes. Made with a vegan alternative to Keratin, it also helps remove static and tangles for a soft, easy to manage coat.

Miracle Dry comes in a sleek 200ml bottle with foam pump, making it perfect for travel; between visits to the groomer; and is proving popular among customers whose dogs are averse to water. It is particularly useful in hot countries where water is often in short supply.

HOWND has just launched Miracle Dry Foam Wash in Cape Town, South Africa, where there is currently a Level 5 restriction on household water consumption (residents are limited to 87 litres per person per day in the Greater Cape Town area) due to a critical rainfall shortage.

"Since we have family in Cape Town, we've been visiting this wonderful city for the last 25 years", explains Jo Amit, owner of HOWND. "The dry season is always a worrying time for locals, especially in the last five years. We developed our first natural dry foam wash for some South African retailers, as dog owners are increasingly worried about bathing their pets and using excess water which can incur hefty fines", says Jo.  

Made from all-natural ingredients Miracle Dry Foam Wash is also made with Aloe juice, Pro-Vitamin B5 as well as Camomile, Rose and Lemongrass essential oils. It will help protect, repair, strengthen and enhance shine and is free from alcohol, parabens, silicones and sulphates. It is suitable for all breeds, and is safe to use daily and on puppies from 12 weeks.

Like all HOWND's products, Miracle Dry Foam Wash is certified by Cruelty Free International, and endorsed by the Nature Watch Foundation and The Ethical Company Organisation.

Miracle Dry Foam Wash(200ml RRP of £13) comes in shelf ready trade cases of 4 units. It is the latest product in HOWND' Miracle Spa range:Miracle White & Bright Colour Enhancing Conditioning Shampoo(250ml RRP £10); 25:1 Miracle White & Bright Colour Enhancing Conditioning Treatment (5L);andMiracle Face Scrub & Natural Tear Stain Treatment(250ml RRP £12).

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HOWND products are available from leading retailers and independents including: Pets At Home, Waitrose Pet, Fetch, Pets Pyjamas, Amazon, Ocado; Pedigree Wholesale, and online atwww.dogslovehownd.com

Photo credit: @ameliathecav

Notes to Editors

HOWND is a multi-award-winning natural pet care brand that manufactures ethical products for happy hounds.

The HOWND team recently took home two golds at the PetQuip Awards, winningthe ‘Pet Product Innovation of the Year' (accessories) for its new Hemp-based Skin, Nose and Paw Balms with added Sun Protection, and winning Gold in the ‘Marketing Project of the Year category for ‘Bring Your Dog To Work Day'.

HOWND's range of Cruelty-Free certified products has been created to pamper our best friends so they will look, feel and smell gorgeous. Other products in its top-selling pet care range include: conditioning shampoos, moisturising body mists, natural colognes and parfum as well as the best-selling "Yup You Stink" antibacterial emergency dog wipes. All ranges are free from alcohol, parabens soaps, dyes and optical brighteners. HOWND products are available online and from leading retailers.

Made in the UK for the local and overseas consumer and professional groomer markets, HOWND's pH-balanced formulas are infused with the highest quality natural ingredients. The company is the mastermind behind national ‘Bring Your Dog to Work Day' and makers of the viral social brand movie ‘When Harry Met Hero.'