More Than Meat launches two new products for the
UK foodservice market
October
17th, 2016
Revolutionary plant-based food brand More Than Meat
is launching two new products, a Chorizo Sausage and a joint of lamb, developed
to help foodservice companies to easily offer more delicious and healthy vegan
menu options.
The UK saw an increase of 360% in the number of
vegans in the past 10 years, and major brands such as Pret a Manger, Zizzi and JD
Wetherspoon all recently focused on this growing market in order to ensure a
significant proportion of the spend of these customers. In addition, there are rapidly increasing
numbers of adults in the UK who are adopting a flexitarian or meat reducer
lifestyle plus those looking to eat more sustainably or more compassionately.
It is estimated that somewhere in the region of 35% of the UK adult population
is interested in consuming non-animal protein-based meals more than once per
week.
Despite this growing demand for plant-based
alternatives many food service businesses offer very few options for those who
are vegan or who do not wish to consume meat, fish or dairy products. Barry Honeycombe, the founder of More Than
Meat, has developed two new products
specifically to enable companies to create their own delicious dishes easily,
conveniently and quickly.
“Our new foodservice
products effectively fast track and empower chefs to quickly create their own
unique range of plant-based/vegan offerings for their customers. For example
our Vegan Chorizo Sausage can be used cold in sandwiches and salads or hot in a
variety of dishes including wraps, Panini or any recipe where that unmistakable
smoky, piquant tomato flavour and mild chilli hit would enhance the dish. Our
vegan "lamb" can be used to create a huge variety of options
including: shepherd's pie, moussaka, tagines, curries, kebabs or even a
traditional roast lamb and gravy. The lamb is delivered along with the
concentrated stock that can be used to enhance the flavour of the final dish.
The team at More Than Meat are also available to provide support and ideas for
dishes using these products.
"Our goal is to
make it easy for food service businesses to be able to provide delicious and
healthy vegan dishes that reflect their personality and their business for
their customers", said Honeycombe.
“The products have already been hit with our
customers driving more repeat business and ensuring that these businesses
secure their share of the lucrative and growing vegan and plant-based market”.
“Based on the numbers of vegans in the UK, we estimate that an average typical
food service businesses that do not offer vegan alternatives are potentially
losing between 2 to 5 meal orders per day, assuming a modest footfall of
approximately 100 customers per day per outlet.
“Taking a conservative estimate that two additional food purchases would
net, £30 at a gross profit margin of 50% that's an additional £15 per outlet
per day, or nearly £5,400 per year in additional profit.” Says Honeycombe.
The Vegan
Chorizo Sausage is available in three sizes:
Chorizo - per quarter 362.50g ~ £7.00
Chorizo - Half 725g ~ £13.00
Chorizo Whole 1450g ~ £24.00
The Vegan
"Lamb" is available in two sizes:
Lamb 0.5 kg with stock ~ £7.50
Lamb 1kg (2 pieces) with stock ~ £14.00
The More Than Meat range uses a blend of plant-proteins and wholefoods to
make tasty meals and snacks. The foods are high-protein and free from
cholesterol, eggs, dairy and meat and low in fats.
Ends
For more information or
images contact:
Email – barry@plantalicious.com
Mobile – 07785 280534