July 17

PRESS RELEASE

Updated Pinewood iPad app designed to improve customer experience

An enhanced and updated version of Pinewood’s Pinnacle iPad app – designed to improve the customer experience of visiting a dealership – is now available from the Apple App Store.

Introduced last August, the iPad app allows dealers to access key customer information stored on their Pinewood Pinnacle dealer management system without having to sit down at a desktop PC or laptop, creating a new level of freedom.

The new version improves the way in which the app handles the customer greeting and check-in process at a dealership, creating a much stronger impression during each visit.

Neville Briggs, managing director at Pinewood, said: “The app lets service personnel enter a customer’s registration number into their iPad as soon as they drive onto the forecourt so that by the time they have stepped out of the vehicle, they know the customer’s name and can greet them at the door.

“It can even be used to access personalised information stored in the DMS such as the customer’s favoured daily newspaper and whether they have sugar in their tea or coffee.

“The enhanced version also now updates the service desk so that they know when a customer is on the premises. It all helps to create an impressively slick customer experience.”

Briggs warned that customers now expected this level of interaction from all kinds of different retail environments.

He said: “The Pinnacle iPad app might help to provide customers with an experience that is almost unique in terms of visiting a dealership but it is important to remember that this technology is far from unusual in general terms.

“Certainly, our view is that dealers should be putting this level of customer experience in place as a minimum standard within a relatively short space of time if they are to compete with the professionalism seen in many other retail environments.”

The app can be downloaded simply by visiting the App Store from your iPad and searching using “Pinnacle Mobile.”

About Pinewood Computer Solutions

With more than two decades of experience, Pinewood is one of the top three DMS providers in the UK today and pioneered the use of cloud computing in this sector.

Pinewood is based at head offices in Solihull, Birmingham, and also has service facilities and a comprehensively equipped technology and hosting centre in Nottingham.

The company is a member of the Microsoft Partner Network and holds an impressive six Gold competencies, as well as being a holder of the ISO 27001 data security standard.

ForfurtherdetailspleasecontactSimonWellsatPaperchasePublicRelationson01283711311 or e-mail simon@paperchasepr.co.uk.