PR 38045
29 September 2016

Welsh builders' merchant enjoys increased sales of SterlingOSB

Independent Welsh builders' merchant, LBS, has seen sales of SterlingOSB increase as a direct result of Norbord's recent promotional campaign.

Independent Welsh builders' merchant, LBS, has seen sales of SterlingOSB increase as a direct result of Norbord's recent promotional campaign.

"All our customers are potentially in the market for OSB, so we have had plenty of opportunity to increase sales," comments LBS sales manager, Robert Cockburn.

LBS participated in the campaign throughout April and May this year using promotional material supplied by Norbord.

"Norbord supplied us with 4,000 leaflets which we posted out in our April monthly account statements," explains Robert. "Norbord's area sales manager also visited all of our branches and provided the internal staff with point-of-sale and product literature," he adds.

LBS builders' merchant is one of the UK's largest independent suppliers of building materials with 14 outlets located throughout South-West Wales. With its head office in Llandeilo, LBS operates 10 merchant branches, a Home Centre and specialist civil engineering and roofing businesses. The company has branches from Maesteg in the east to Cardigan in the west, offering a same day/next day delivery service across the whole of South-West Wales.

The aim of the Norbord SterlingOSB campaign is to give merchant staff a better knowledge of the versatility and suitability of SterlingOSB for numerous building applications. Armed with this knowledge, staff can talk to customers about the advantages of using SterlingOSB in place of more traditional products and, in particular, softwood ply.

According to Robert, customers have responded positively to the campaign: "We've had a good, positive response with increased sales throughout the business," he confirms. "We've enjoyed a significant increase in SterlingOSB sales compared with this time last year," he says.

LBS intends to continue its work to promote sales of SterlingOSB with ongoing product training for its sales staff. "Our 12-strong LBS external sales team is attending a sales meeting in late June and Norbord will be there to deliver a 45-minute presentation," he says.

For further information on Norbord, please call 01786 812 921 or visitwww.norbord.co.uk.

-ends-

With compliments:

Alison Relf
Taylor Alden Ltd
Unit 2 Temple Place
247 The Broadway
London SW19 1SE

Tel: 020 8543 3866
Email:alison@tayloralden.co.uk