Good afternoon, 
We're working with the publisher and author of a groundbreaking new book that aims to give the power back to people who believe they have a food intolerance - or suspect there's something not quite right! Author Mary Roe is a lovely lady, full of knowledge based on 21+ years of working with people with food intolerances, and her new book - Food Intolerance Solutions - is the most up-to-date, practical and advice-packed book on the market. Please read on to find out more about the book, the personal story that inspired Mary to change her career from nurse to food intolerance specialist, and let me know if you want to see a copy and/or speak to Mary or commission her to write something for you based on all her experience. 
Thanks, 
Helen Lewis 
Director - Literally PR 
www.literallypr.com 

Re. Editorial ideas and book for review/competition prizes

Do you think you have a food intolerance?

Or are you concerned for a friend or family?

We would be happy to send you a press copy of new book Food Intolerance Solutions this week, ahead of publication, for you to read and test out for yourself, or to offer as a competition prize for your readers.

BOOKS FOR REVIEW, FOR YOU TO TRY FOR YOURSELF OR TO OFFER AS A COMPETITION PRIZE, EDITORIAL ALREADY WRITTEN INCLUDING TOP TEN FOOD INTOLERANCES AND WHY VEGETARIAN FOOD INTOLERANCES ARE FAR FROM STRAIGHTFORWARD, INTERVIEW ACCESS TO MARY AND MUCH MORE AVAILABLE: INFO@LITERALLYPR.COM.

Nurse Mary Roe has been running her own food intolerance testing business in the south of England for 21 years. She has mapped common intolerances, behavioural problems, regular symptoms, and compiled her research into a new book: Food Intolerance Solutions, due for release on June 28^th2016 published by Filament Publishing. The aim of the book is to help more people to understand food intolerance causes, triggers and recommended solutions, so they don't need to pay for a food intolerance test and can manage their health (or their child's health) with confidence.

Do you experience any of the following symptoms? If so, you may have a food intolerance:

• Gastro-intestinal problems, including tummy aches, bloating, diarrhoea, loose stools, constipation, wind and Irritable Bowel Syndrome.

• Headaches or migraines.

• Skin conditions, including eczema, rashes, itching and adult acne.

• Asthma, catarrh or cough, including rhinitis and throat clearing.

• Fatigue, anxiety and depression, including panic attacks.

• Child behaviour problems.

Mary Roe was a ward sister in a London teaching hospital before she had her first child. Each of Mary's children had health problems which led to her quest to find out more about food intolerances. She learned that modifying their diets made a huge difference, which sparked a career-changing interest in how eating patterns can affect individual health. During her practice as a food intolerance specialist, Mary has developed a special interest in child behavior problems including hyperactivity and disability (Mary has an adult daughter with severe learning disabilities). Prior to the current ‘food intolerance fashion', in the 1990s, Mary developed the skills to use new technology to become a testing expert. Her business is continually oversubscribed and she must operate a waiting list due to the demand for her personal and effective service. Mary has dedicated more than two decades of her life to helping people overcome their food intolerances and wants to share this knowledge to a wider audience to help more people than she possibly could do through her one-to-one business.

Chapter topics include:

Gastro-intestinal and digestion

Headache and migraine

Skin conditions and adult acne

Astham, catarrah, coughs and rhinitis

Fatigue, anxiety and depression

Child behaviour problems

Common misconceptions:

Milk or lactose?

Wheat intolerance, myth, fact or yeast?

Monosodium glutamate and sweet artificial flavouring

Alcohol

Supposedly healthy ‘clean' eating

Solutions

Recommended diet for your age and gender

What inspired Mary to quit her nursing job and enter the world of Food Intolerances?

"My introduction to food intolerance came 30 years ago, when my husband and I were struggling to cope with our two oldest children. Before this, I had the typical NHS mentality that food intolerance was just a trendy fad but I experienced a complete sea-change.

Our oldest child was four years old, and by midday every day had a rock hard, distended tummy, about the size of a seven month pregnancy. He had two different sizes of trousers to accommodate his daily increase in girth.

One day he had a tummy bug, and did not eat for a few days. His tummy did not swell on those days, so I started wondering, and as a result removed dairy products from my son's diet. I was lucky. I chose the right food. Peter no longer had a bloated tummy, and there was another added benefit. My stroppy, antagonistic four year old was much nicer to be with.

At the same time we were reeling from being told that our baby daughter had a severe learning disability. She was just coming up to her first birthday. She rarely slept, constantly cried, had diarrhoea, and a nose that dripped green catarrh. She was waiting for surgery to have grommets inserted, because her catarrh was affecting her hearing. By the time she was nine months old, Katy had been prescribed 17 courses of antibiotics, for ear infections, chest infections and pneumonia.

I did some research and put her on the ‘Stone Age Diet'. This meant feeding Katy on foods that she rarely ate, and by so doing removed all the most common food intolerances from her diet. By day three she was a different baby - happy, smiling, sleeping more soundly - with normal stools. By day seven her nose had cleared, and wonder of wonders, she could hear. I started reintroducing staple foods individually until we found the main culprits. She still had a learning disability, but the picture was very different from the one painted by her paediatrician.

Having achieved such life-changing results from dietary change, it subsequently became a passion of mine - to find out more about food intolerance. Then - ten years later I had the opportunity to start working as a food intolerance tester - and I grasped the chance with both hands."

Busting the myths surrounding Food Intolerances

Mary has surprised many people over the years who believed they were cutting out the right foods (but saw no positive results). The chart below details the most common foods people cut out and the incidence of how often a person is intolerant to them on testing.

Source: Data from Mary Roe's 2015 Survey of 441 people

Extract from Food Intolerance Solutions:

There is one pattern which is really important to understand in relation to food intolerance. The most likely food reactions will be to frequently used foods and drinks. To become intolerant of a food or drink it is likely to be consumed at least twice daily. It does not matter how much volume is taken on each occasion, but the number of times a day the food/drink is consumed. Cow's milk products are a common food intolerance in the western hemisphere, but not in the Far East, where soya or rice are more commonly implicated.

Think about your daily diet. Which foods or drinks do you have more than twice a day?

The reason people find it difficult to work out for themselves what their problem foods are, is because their symptoms are similar from day to day, or they are experienced in clusters. Keeping a food diary rarely seems to clarify things for the sufferer. In fact, diary keeping often does little more than make the person restrict more foods, which actually are not the causes of their problems. This is especially the case when digestive symptoms are involved. Symptoms can occur a few minutes or a few days after eating a problem food. It is very difficult to work it out on your own. Frequent consumption of a staple food or drink is usually the underlying problem, but the sufferer presumes the food most recently eaten is the cause.

Notes to Editors

For more information, a copy of the book, images, an interview with Mary Roe, editorial commissions and much more please contactinfo@literallypr.com. Mary Roe will be at the Institute of Directors in London on June 28^th2016 (from 1900) to officially launch Food Intolerance Solutions. If you'd like to attend please contacthelenlewis@literallypr.com.

Title: Food Intolerance Solutions

Genre: Health/Parenting

Publisher: Filament Publishing

Publication date: June 28th 2016

Price: £10 / £4.99

Pages: 100

Availability: Paperback and eBook

ISBN: 978-1-910819-93-7

Author: Mary Roe

Purchase link: http://www.foodintolerancesolutions.com/