STREETLIKE SELECTED AS ONE OF THE UNILEVER FOUNDRY 50 FOR 2016
Unilever has announced that Streetlike is included in the Unilever Foundry 50 at this year's Cannes Lions Innovation.
The Foundry 50 is a search for the world's best marketing technology startups by the Unilever Foundry. The Foundry 50 were chosen by a panel of experts against five categories identified by Unilever as future areas of innovation and investment. These categories include ‘Future of Retail', ‘Brand and Content Innovation', ‘Data, Insights and Personalisation', ‘Social Impact and Engaging Millennials'. Streetlike was recognised as part of the ‘Future of Retail'.
The global search was open to startups that were incorporated in the last five years. The Foundry 50 panel of experts includes Lastminute.com co-founder Brent Hoberman, Rob Dembitz, Head of Lions Innovation, Olivier Garel, Head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever. Technology developed by the startups, including Streetlike, will be available to demo in Cannes at the Foundry 50 Innovation Hub during the Lions Innovation.
"Streetlike is honoured to be included in the Unilever Foundry 50 for 2016." said Daniel Levy, chief executive officer, Streetlike. "Streetlike is revolutionising retail with an app-less reward program using in-store touchscreens to drive purchase, capture customer data and build store loyalty. As retailers are constantly looking to find new ways to engage with shoppers while increasing market share and revenue growth, the app-less technology we have developed is doing just this. Retailers and their creative agencies can develop instant and personalised rewards for their shoppers.
He added: "For the retailer, Streetlike brings a great opportunity to connect with their customers and drive in-store purchases, whilst building loyalty and retention. For the customer, the app-less experiences engages a wider customer base than app-based reward programs and delivers a more personalised and instantaneous experience from the onset to drive an in-store purchase. Our inclusion and nomination in the Foundry 50 recognises the retail sector's increasing interest in new technology which rewards their shoppers instantly and in the most innovative way. At Streetlike, we are obviously delighted to have been nominated and very proud of our inclusion."
Streetlike will be available to demo at the Foundry 50 Innovation Hub at Lions Innovation on Tuesday, June 21st and Wednesday, June 22nd from 9:30am to 4:30pm.
About Unilever Foundry
The Unilever Foundry (www.unilever.com/foundry) provides a single entry-point for innovative startups seeking to partner with Unilever, enabling the company's global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. The Foundry works closely with Unilever Ventures. This venture capital arm of Unilever invests in early stage companies that could become strategically relevant to Unilever and can benefit from access to Unilever's assets and capabilities. Key areas of investment for Unilever Ventures are eCommerce, shopper marketing and big data.
About Streetlike
Streetlike (www.streetlike.com) provides shoppers with an app-less reward experience using Touchscreen Technology. Touchscreens are installed in-store and offer customers rewards that they can claim by entering their mobile number. The promotion is then sent directly to their mobile device. The technology is designed to build loyalty and increase customer spending and engagement without downloading an app.