Elho brings a breath of fresh air to interior design

The elho B.FOR Soft Air

Leading Dutch design company elho excel at taking the ironic and making it iconic - and that is exactly what they have done with the design of the beautiful B.FOR Soft Air suspended plant container.

Slip back a few generations to the 1960s, a period in which the houseplant exploded in popularity and design was at its heyday. By the 1970s houseplants had taken over the interior and swung from macramé slings, frequently handmade from rope or gaudy yarn. 

And yet some of the most iconic and minimalist design heralds from this time. With houseplants experiencing a renaissance for today's interiors, the designers at elho use the principles of retro houseplant display and vintage design with contemporary manufacturing, finish and colour, to create a fresh new iconic design.

The elho B.FOR Soft Air suspended display pot creates a feature for plants in today's home. The stylish pod design can accommodate plants up to 9cm and is available in white, anthracite, chalk yellow, vintage blue and magical green. The stylish and adjustable cord allows for suspension variables between 50 and 100cm.

Dramatic when hung as a trio and equally beautiful as an individual feature, the elho B.FOR Soft Air is an immensely flexible and stylish design tool. Suspended over a table, hanging herbs in the kitchen or creating an alternative window display, the elho B.FOR Soft Air is the new iconic plant container for 2016.

More info:

W:www.elho.com

F:www.facebook.com/elho.world

About Elho

Elho is the European expert with 50 years experience in the development, production, marketing and sales of indoor and outdoor synthetic pottery and related products. Every year Elho launches dozens of innovations that continuously inspire the consumer with well-designed, functional and colourful products. Elho has been in the UK for over 15 years and works in partnership with garden centres and all outlets to create enticing instore displays that excite the consumer.

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Press information

For more information, high-resolution images and product samples please contact:

Veronica Hannon, Transform Communications Ltd

E:veronica@transformcommunications.co.uk

T: 01225 784026