Introducing Innermost - decidedly British designs with a quirky twist

What could be more quintessentially British than the Bowler and Top Hat? And what could more innovative and symbolic of our sometimes irreverent approach to design than taking cultural icons and turning them into lights?

The Jeeves and Wooster lights are by our newest brand, Innermost, a British lighting company known for its bold, innovative and sometimes eccentric designs.

The Innermost collection of high end decorative lighting looks like it should have a luxury price tag but with prices starting from £52.00 for the fabulous Kapow light, cleverly created from twisted plastic tubing, to the ingenious Dent light which looks like it has been created by blown metal but is lighting weight plastic, Innermost combines high design, function and good value.

The full Innermost range can be seen on the www.lyco.co.uk.

"We are proud to have the Innermost brand on board, it's an impressive British company that works with world class designers to create exciting, truly individual lights that combine innovation with a touch of eccentricity and humour", says Charles Barnett, Managing Director of Lyco.

Ends

www.lyco.co.uk

Innermost lights are available at www.lyco.co.uk and www.lightingdirect.co.uk

For high res j-pegs and further information please contact Caroline Ratner Communications caroline@carolinecomms.com 020 8209 0120

Notes to editors:

The Lyco Group has an exceptional reputation for exceptional customer service and prides itself on in-depth product knowledge and we deliver an unrivalled service to our 25,000 business customers.

• An extensive high quality range - 4000 top brand products

• Competitive pricing

• Availability - almost all stock in the Lyco range is held in the Milton Keynes warehouse

• Next day delivery

• Easy ordering - via our website or contact us by phone or e-mail

• Outstanding service - an independent survey by Feefo measured Lyco's customer satisfaction at 97%

• An annual 300 page catalogue and new look Website