PRESS RELEASE
Grillstock brand brings a real edge to the UK's BBQ retail sector
The UK's Leading BBQ brand Grillstock is set to launch its much loved and unique BBQ products into the retail market.
Available in all Booths' stores from the end of January, the range will add a real point of difference to the sector; which until now has been dominated by own label offerings.
Initially consisting of the Full Rack of BBQ Smokehouse Pork Ribs (RSP £7), BBQ Smokehouse Pulled Pork Joint (RSP £7) and BBQ Smokehouse Chicken (RSP £6),Grillstock's heroic Smokestack™ Burger (RSP £6) will complete the line up during early spring, in time for retailers to capitalise on the busy summer BBQ season.
Founded in 2010, Grillstock has experienced rapid growth with its BBQ festivals and Smokehouse restaurants, helping to fuel consumer interest by offering the very best of competition BBQ to the masses, this phenomenal popularity has inspired the business to partner with Tulip Ltd, leading to the creation of the new Grillstock BBQ Smokehouse retail range which will be made at Tulip's Coalville production facility.
Having identified a gap in the UK's retail BBQ sector, for an authentic branded offering, the Grillstock team seized the opportunity to bring their products to a wider market by using the brand's unique appeal to the millennial meat consumer, who will not compromise on taste or flavour in their quest for a convenient and authentic alternative to the mainstream.
Grillstock is confident that the BBQ sector will continue to show strong growth for many years to come, as the occasion itself is now becoming more about the food, rather than waiting for the sun to come out and the products are quick, convenient, perfectly replicating the fantastic eating experience enjoyed in one of Grillstock's Smokehouses.
Grillstock's co-founder, Jon Finch comments: "Grillstock is about enjoying proper BBQ with your friends. It's that simple. We're stoked to be launching products that are just like it is in our Smokehouse's, using our own custom rubs and sauces. We are delighted that we are now in a position to bring the Smokehouse range to consumers across the UK."
The initial range of three Grillstock products will be available in all Booths stores from the end of January, with the Smokestack™ Burger joining the line up as a number of additional retailers are set to come on board during spring 2015.
ENDS (With pic Grillstock Range Shot)
Notes to Editors:
Tulip Ltd is the country's leading consumer food solutions business, with 16 fresh and cooked meat sites across the UK, employing around 7,500 people.
The company is owned by The Danish Crown group, which is the largest pork producer in Europe and the biggest exporter of pork in the world.
ulip Ltd is listed in the Sunday Times Inward Investment Track 50 - a new league table which recognises the important role overseas-headquartered multinationals employing the most people in the UK play in the economy.
rillstock was founded in 2010 with the first Grillstock meat & music festival in Bristol which was later complimented by their first Smokehouse restaurant opening. Grillstock now have festivals in both Bristol and Manchester and Smokehouse restaurants in Bristol and Bath.
he brand portfolio is developing rapidly, with further festival and Smokehouse launches expected across the country during 2015.
For more information visitwww.grillstock.co.uk, follow the team onTwitter @Grillstockorwww.facebook.com/grillstock.
For further information on Tulip Ltd, please contact:Ken Wallace, Thorpe PR,Tel: 07966 139797Email:ken@thorpepr.co.uk
For further Grillstock information, please contact:
Kellie Hasbury, Plaster, T: 0117 953 0320 E: kellie@weareplaster.com
Aimee Rowe-Best, Plaster, T: 0117 953 0320, E: aimee@weareplaster.com