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Hoppecke invests in IT to boost customer service


 P R E S S  R E L E A S E

Ref: PRHP157                                                        Date: 12th June 2018

Hoppecke invests in IT to boost customer service


High res image for download 

High res image for download

Energy management specialist Hoppecke Industrial Batteries has embarked on a series of IT-enabled business process upgrades to improve standards of service and maximise efficiencies, following customer and employee feedback.

As part of a new integrated IT strategy, supported and jointly initiated by the parent company in Germany, Hoppecke is updating its dedicated engineering tool. This will be followed by the roll out of a sales app in July and the introduction of a new CRM (customer relationship management) system, which is scheduled for the end of the year.

Using SITs, a custom-built, computer-based service solutions system that integrates into Hoppecke's ERP process management software, engineers use iPads to conduct live planning and maintenance scheduling. Once a job has been completed reports are finalised immediately, while the engineer is still on site, and emailed directly to a named contact, capturing an electronic signature to confirm sign off.

Using this software Hoppecke can proactively plan its engineers' workloads, while added advantages to the business include improved cost allocation and stock control. The latest upgrade, currently in progress, is expected to boost health and safety compliance, since Hoppecke's engineers will be able to conduct risk assessments and, where appropriate, link method statements and images to individual jobs.

The sales app enables Hoppecke's field sales force working across the motive powerspecial and reserve power sectors to access a wide variety of resources, including a library of key documents, videos, brochures and presentations. These can be shared with customers to reinforce the benefits of Hoppecke's innovative battery technology and address specific queries. The UK is the first Hoppecke subsidiary business to pilot and implement the new sales app, which went live in June.

Jason Howlett, Hoppecke's Regional Managing Director - Northern Europe, says: "We're committed to achieving transparency and a high standard of consistency across all areas of our business so are capitalising on the latest advances in IT to improve efficiencies and enhance the customer experience.

"Our most recent customer satisfaction survey revealed that we could do better in terms of engineering reports and technical support. This investment in our IT infrastructure will reassure customers that we are listening and taking action to meet their needs."

Hoppecke's investment in IT is also driving improvements in internal communications, leaving its frontline team and back office staff alike better equipped to respond swiftly to customer enquiries.

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Caption: Hoppecke is investing in IT-enabled business process improvements to enhance customer service and maximise efficiencies.

Editor's notes

Hoppecke Industrial Batteries is the leading specialist for industrial battery systems and at the same time the largest battery manufacturer in European ownership. Hoppecke offers to its customers around the world concepts for efficient and reliable power supply for every industrial application. A leading exponent of environmental care for more than 90 years, Hoppecke offers solutions for a variety of industries including motive power, reserve power for IT/telecoms, power stations, solar energy and UPS, special power for rail and underground. Hoppecke's UK operation is based in Newcastle-Under-Lyme in the Midlands and the parent company has customers and business partners in many countries around the world, including Europe, the USA and China.

Media contact:

Martine Layland

Changeworks Communications

T:  01785 247588


Company contact:

Jason Howlett

Hoppecke Industrial Batteries Ltd

Unit 2 Lowfield Drive

Centre 500




T: 01782 667305

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