The essential journalist news source
Green light for SARH housing plans


Press Release

Date: 13thNovember 2017 

Green light for SARH housing plans

High resolution image for download

An ambitious scheme that will see 40 affordable homes built in Stafford has been given the green light by planners.


The attractive, modern, energy-efficient properties in the Holmcroft area of the town are to be built by Stafford and Rural Homes (SARH) as part of its ongoing mission to deliver hundreds of high quality homes for rent and shared ownership.


The area's leading provider of affordable homes has also announced construction firm Jessup as its build partner on the project that's expected to be completed by the end of 2018.

The development inWoodlands Road and Second Avenue, designed by architect Ian Foden of BM3, will include14 one-bedroom bungalows and a mix of two, three and four-bedroomed properties.

After receiving approval for the plans from Stafford Borough Council, SARH Chief Executive Karen Armitage commented: "We're delighted these plans have been given the go ahead following extensive consultation with the local community.


"The new development will replace 16 existing SARH properties that are no longer sustainable and we've also worked closely with affected customers to ensure they can move straight into new homes being built on the site or to more suitable accommodation that best suits their needs."

Over the past 10 years, SARH has built more than 500 new homes across the areas it serves and was this year named amongst the country's top 50 house builders by a leading housing magazine.

"This latest project demonstrates our continued commitment to provide affordable, high-quality homes for rent and shared ownership in Stafford and surrounding areas," Karen added.

Clive Jessup, MD of Jessup commented: "We are pleased to continue our working relationship with Stafford and Rural Homes and look forward to delivering these traditionally built new homes for their customers. The scheme will help to provide work to local suppliers and sub-contractors."

Caption: An artist's impression of the new development.

- - - ENDS - - -

About Stafford and Rural Homes

Stafford and Rural Homes (SARH) is the largest social landlord in Stafford with around 6,000 homes across Stafford, Stone and the rural villages across the Borough. Established in 2006 to own and manage the former Stafford Borough Council housing stock, SARH set up a trading subsidiary company Housing Worx, to deliver planned maintenance works to its properties and fulfil commercial contracts in 2012. SARH also offers 18 Independent Living schemes for people aged over 55 and an award winning Telecare home safety and personal security system for the elderly and vulnerable. SARH has invested more than £100 million on improvement and regeneration programmes and building over 500 high quality new homes for rent and shared ownership which have benefited SARH customers by improving neighbourhoods and creating job opportunities for local people. The housing association works in partnership with local authorities, health trusts, statutory bodies and a range of voluntary organisations to create safe, sustainable communities where residents can ‘Live, Work and Grow'.

Follow SARH on Twitter@SARHomes

Media contact:

Martin Farrow

CHANGEWORKS Communications
t:  + 44 (0) 1785 247588

m: +44 (0)7771 970025


Stafford and Rural Homes contact:

Mara Hargreaves
Marketing Manager

t:01785 216793 (Direct) 

m:07800 619 863 (Mobile)