Dear    - hoping this news is of interest to you - I have a wide selection of great images if you would be interested....also a WOW e-Brocure of selected properties.....

LAUNCH OF FIREFLY COLLECTION - THE BRAND EXCLUSIVELY
FOR PRIVATE LUXURY VILLAS AND SKI CHALETS

New hand-picked portfolio of ultra-luxe properties with five-star services 

London.....TheFirefly Collectionisofficially launched this month by luxury industry specialistTim Latimer asthedefinitiveportfolio of ultra-luxe private villas and ski chalets worldwide. The Firefly Collection brand assembles - for the first time - the finest propertiesoffering the exceptional services and facilities normally associated with premium boutique hotels, with the added benefit of exclusive use.The newly curated portfolio of properties features an eclectic mix of styles from ultra-hip villas and exotic private islands to uber-cool super yachts and postcard-perfect Swiss chalets. The common denominator is that each delivers exceptional quality and service - and all have the WOW factor.

Unlike extant offerings, the international Firefly Collection (www.firefly-collection.com) features only the most outstanding properties from around the world. Each is reviewed according to strict criteria and only those achieving the exacting Firefly standard are accepted.

Many of the villas and chalets exemplify stunning interior and exterior design features created by acclaimed designers including Nicky Dobree (Ferme de Moudon), Paul Bowyer (Chalet Zermatt Peak) and Melanie Hall (Luna2). Numerous properties incorporate impressive facilities such as indoor/outdoor swimming pools, private spas, cinemas, heli-pads, dance floors, wine cellars, humidors, floating trampolines - even mini-submarines.

Equally notable is the level of trained staff integral to each chalet and villa, with many of the properties taking personal service to the next level. A plethora of staff are on hand to cater to every requirement and desire, including Michelin-star chefs, oenologists, concierges, butlers, chauffeurs, security, skilled masseuses, tennis and ski instructors, and children's activity co-ordinators.

While lavish new properties and regions are continuously being evaluated for inclusion in the Firefly Collection, the portfolio currently numbers around 80 properties spanning the Alps, the Mediterranean, Asia, Indian Ocean, USA, and the Caribbean.

The inventive Firefly Collection website delivers a ‘coffee-table-book' experience and employs full screen images of each property. Users can effortlessly search by property type, destination, number of bedrooms, or location (via a map), or by themed category such as sky in/ski out, chalets with pools, by the beach, corporate retreats, and family friendly.

Unique to the online experience is the facility to create a personal e-Brochure of preferred properties which can be perused instantly and is automatically emailed for future review. This feature allows site visitors to redirect personal favourites to friends and family in an elegant presentation incorporating sharp images and full details of the selected properties.

If assistance choosing the right property is required, Firefly Collection personnel are standing by to assist with knowledgeable input and helpful advice. On confirmation of a booking, a Personal Reservation Manager is assigned to take care of every detail and request....from special culinary requirements to private spa therapies and outdoor activities.

Furthermore, Firefly does not apply a booking fee or surcharge to the client but provides a personal service for the same rate (or lower) as if each booking was handled directly.

Comments Tim Latimer, founder of the Firefly-Collection: "Whilst many companies claim to offer luxury villas or ski chalets, their definition of luxury can vary so broadly the customer is often left guessing. Very few offer the consistent levels of quality and service that is standard across our portfolio - in effect, the Firefly endorsement is equivalent to three-Michelin stars in the culinary world. We are taking pains to unearth real gems from around the world to build one definitive collection - the Firefly Collection. Although only a few months old, the response has been overwhelming from both customers and owners alike and we anticipate a steady expansion of the portfolio without compromising the quality of the properties. Our focus is one hundred per cent on quality, not quantity."

For more information, please visitwww.firefly-collection.comor Tel: +44(0)20 343277834 or emailenquiries@firefly-collection.comA wide selection of images is available on request.

 Locations included in the Firefly Collection so far...

Ski Resorts :

Verbier

Klosters

Davos

Gstaad

Zermatt

St Moritz

Zurs

Nendaz

Veysonnaz

Val d'Isere

Megeve

Courchevel 1650

Courchevel 1850

Les Gets

Meribel

Chamonix

Tignes Les Brevieres

St Anton

Aspen

Bulgaria

Villa Destinations:

British Virgin Islands

Jamaica

Miami

St Tropez

Villefrance sur Mer

St Jean Cap Ferrat

Marbella

Ibiza

Rome

Bali

Seychelles

Mauritius

Monaco/Cote d'Azur