The essential journalist news source
PRESS RELEASE: Research Shows Shadow of the Leader is REAL in Corporate Culture
 PRESS RELEASE: Research Shows Shadow of the Leader is REAL in Corporate Culture

Elephants don’t forget, an artificial intelligence company that works with companies such as e.on, First Utility and Newbury Building Society, have just completed a unique piece of research to prove that the ‘Shadow of the Leader’ is far more than a theoretical management model, and is actually very real in business.

The impact of which can be either positive OR toxic, depending on the leader in question.

Key facts:

85-90% of a workforce will report to a Team Leader/Supervisor (or first level manager).
This Team Leader cohort of management arguably has a greater impact on the compliance and financial performance of the business than the CEO and the Board.

Having analysed more than 20 million individual interventions conducted by Clever Nelly in 2016 across a large cross section of Corporate clients and industry sectors, Elephants don't forget can prove that Team Leaders who lead by example or 'walk the talk' so to speak, have the teams with the highest levels of performance.

The chart attached shows the break down but essentially:

1.     Team Leaders that personally engage[1] with Clever Nelly at a rate equal to or greater than 80% have teams that engage at similar rates 

2.     Individuals who engage with Nelly at a rate equal to or greater than 80% have the highest levels of knowledge and competency

3.     These same teams are also the highest performing teams as measured by the client KPI’s.

4.     Conversely teams with Team Leaders that have ‘casual’ or low levels of engagement with Clever Nelly have team members with similarly low levels and collectively have low levels of workplace knowledge and competency. They also perform considerably worse than their more knowledgeable and capable colleagues
[1] Engagement in this context means the % of questions offered by Nelly that are answered by the recipient.

Therefore, the common denominator is the attitude of the Team Leader. If the Team Leader leads by example then their team will follow and when using Clever Nelly, this guarantees knowledge improvement which has been proved to improve in-job performance.

If you would like to see more on this study please visit here:

For expert comment on the study 
CEO Adrian Harvey is available.

Case studies and pictures also available on request.

Kind regards,
Gina Clarke