MAJORITY OF
MILLENNIALS WANT GARDENING TO BE
SIMPLE AND EASY
Recent research reveals that 84% of millennials
would not garden unless it was simple to do, their gardens were easy to
maintain and they would appreciate gardening being made easier. The research
was conducted by Common Sense Gardening, an initiative from the Garden Group of
the Crop Protection Association (CPA).
“It has already been reported that the UK is hungry for horticulture and there has been a 29% increase in
millennials enjoying gardening. Our research highlights how we can keep growing
their interest and sew the seeds for their continuing involvement,” said Gary Philpotts, chairman of the Common Sense
Gardening initiative.
The Common Sense
Gardening initiative’s latest research also highlights that:
·
·
53% said they grow their own
produce as a cheaper alternative
·
45%, ever conscious of their
own wellbeing, grow their own produce for health reasons
·
60% garden in their very
limited spare time as a hobby, and to improve their wellbeing.
Interestingly, the initiatives 2019
research which showed the need for simplicity, ease of garden maintenance and
gardening in general to be made easier, backs up the statistics which came out
of The Common Sense Gardening initiative’s 2018 research
which showed:
·
40% would like
spend less time weeding their gardens
·
25% believe that
garden care products are fundamental to the proper maintenance of their gardens
·
37% need a
faster impact on remedying problem areas
“It provides
gardeners with tips on the safe usage, storage and disposal of the garden
products they use on a day to day basis, which helps to meet the growing environmental
concerns of millennial and other gardeners alike,” said Philpotts.
“With the increase in millennial gardeners, it is
not surprising that the latest Gardening Trends
Report last year stated that the overall UK garden market is now
worth over £5bn annually. If we want the market to continue to grow, the entire
industry needs to make sure that we help millennials to garden how they want,
and that they ‘keep gardening’.”
About the Survey Data
Yolo Communications conducted an online,
10-question public opinion survey for the Common Sense Gardening initiative.
The research was carried out online by Research
Without Barriers – RWB.
All surveys were conducted between 22nd January
2019 and 24th January 2019
The sample comprised 1,003 UK adults aged 22-37 who
do gardening or grow produce.
All research conducted adheres to the UK Market
Research Society (MRS) code of conduct (2014).
RWB is registered with the Information
Commissioner’s Office and complies with the DPA (1998).
Information on the
Common Sense Gardening initiative can be found at:
To find our more, contact pr@redheadpr.co.uk or call 0131 357 8977