Meet LUQEL UK, WHA’s new
member
The WHA’s (Water Dispenser and
Hydration Association) latest member is LUQEL UK. Here Matt Lane, managing director of LUQEL UK,
gives us the low down on his company.
Who or what is LUQEL UK?
A relatively new company, LUQEL
was founded in Germany and LUQEL UK started operations in 2019. However, due to the impact of Covid, 2023 is
the first year we’ve really had the chance to push the brand into the market.
LUQEL water is a dispensing
system that purifies ordinary tap water through a three-stage filtration
process using reverse osmosis. The
purified water is remineralised with a patented dosing system to create a
selection of thirty different mineralised waters that are fully customisable. Users select a preferred temperature, between
4oC and 95oC, and pick from three different carbonation
levels. The system offers 1000s of
possibilities.
The LUQEL Hydrosystem consists
of the water station, our Water Balancer app and our Smart Bottle - it’s hydration-motivating technology that
engages users to stay at peak performance!
LUQEL is a sustainable
solution and our dashboard report lets users measure their plastic waste
reduction and eco-impact.
What make LUQEL different?
LUQEL is about educating our
customers on the value of drinking water and the excitement that a great
tasting water can bring them. Ultimately,
the more we can encourage people to drink water, the more hydrated they are and
the better they feel. The LUQEL water station dispenses still, sparkling,
chilled and hot water in an umami of different flavours, as consumers balance
the mineral content of their water. For
example, by adjusting the minerals dosed in the water our system can create
acidity, bitterness, saltiness or body in the drink.
What’s LUQEL UK’s biggest
market?
Currently hospitality. Foodservice operators have been very
receptive to the innovation. That’s partly because we offer a sustainable
alternative to single-use bottled water – no manual handling, waste packaging
or bulky storage, helping to reduce the carbon footprint. Plus there’s the
taste and quality of the product, and helping them to make a point of
difference in how they serve water.
What’s the future for tailored
water?
We think tailored water will
be huge. In Dubai we have just opened
our first water bar, serving a range of 30 gourmet waters. Think of the coffee market back in the 1980s
compared to how it is now. Back then it
was often bulk brewed, not to say burnt!
Now it’s all about quality and different flavours and textures. It’s gone from being functional to being
exciting and enticing. That’s where
water is heading.
Why join the WHA?
The WHA has a strong
reputation. I’ve been in vending for 15
years and the vending association (AVA) recommended LUQEL join WHA. The WHA audit certification for members is
very helpful – it ticks boxes for us with our customers.
The WHA has a huge role to play
in educating the market about water, hydration and topics such as
filtration. Consumers are already
becoming more interested in these matters and the WHA has the expertise to feed
that thirst for knowledge.
How tough was the WHA audit?
It was a thorough examination
of our business, covering just about every area, from crisis management to
customer support. I’m delighted to say
that the WHA’s auditor gave us A1 for active service!
What do you bring to the WHA?
Markets are getting more and
more competitive. Businesses and
organisations will need to change and to adapt to meet the challenges. We’re innovators and disruptors, we help
initiate change. We’re very much looking
forward to playing our part in the future of hydration with the WHA.
For more information about LUQEL
UK visit LUQEL-water.com.
The WHA (Water Dispenser and
Hydration Association)is the voice of the water dispenser and hydration
industry. Its members are committed to
offering the very best in terms of quality, trust and standards. For more information visit twha.co.uk
Press Enquiries:
Alison Haynes at The Publicity
Works: 01263 761000 / alison@publicityworks.biz
WHA@publicityworks.biz
For more news about the WHA
visit the press
office at www.publicityworks.biz
Phillipa Atkinson-Clow at the
WHA:
01707 656 382 / phillipa.clow@twha.co.uk
Note for editors
The WHA represents over 90
companies who supply and service the UK market.
As the leading association for the hydration industry, it is the single
point of reference for those who require and supply hydration solutions. The
WHA provides information, training, guidance and regulations that are
implemented, audited and enforced ensuring quality and sustainability of the
services offered by our members to their customers.