ENDURANCE^® DOORS TAKES PART IN
TV PROPERTY TRANSFORMATION

Endurance^®Doors has contributed to a property renovation programme on primetime, mainstream TV. Products from the manufacturer of solid, secure and stylish exterior doors were recently used for a home makeover on Channel 4's ‘Worst House on the Street'.

A new six-part series, ‘Worst House on the Street' takes its name from the popular property development adage of ‘always buying the worst house on the best street'. This approach, which has long been favoured by savvy investors, is an effective way of maximising the returns on any investment.

Fronted by sibling property developers, Stuart and Scarlette Douglas, the show sees the duo using their expertise to offer families advice on how to transform rundown properties into their dream homes without breaking the bank.

Endurance Doors featured in an episode that focused on twenty-something newlyweds, Harry and Yimika. The professional couple had recently bought their first home in Croydon, South London. Located in the highly sought after area of Purley, the three bedroom, 1930s, mid-terrace house was outdated and had been neglected for a number of years.

Having bought the property for £415,000, Harry and Yimika had a remaining budget of £40,000 to carry out some much-needed repair and modernisation work.

Given their finite budget and a project timeline of six weeks, it was essential that the couple carefully considered what renovations they would and wouldn't make. Any changes had to have a positive impact on the overall value of the property, and prioritising was essential to keep the project on track and on budget.

From the outset, Yimika wanted to add a porch to the front of the house and the show's hosts were completely supportive of this idea. They advised it could improve the house's security, energy efficiency and space utilisation. They also explained that improving the façade of a house to give it greater kerb appeal and a more welcoming feel can increase the price of a property by as much as 2%.

To ensure their new porch had the fresh and contemporary look they wanted, Harry and Yimika opted for a composite door from the Endurance^® Doors Urban Collection. This range of doors includes ten modern designs which are perfectly suited to contemporary homes and traditional properties alike.

The specific option chosen was a Pen style door with an 1200mm pull handle and double sidelights. The couple decided on a door and frame in Anthracite Grey to create a chic pop of colour against the house's brilliant white exterior and to match their recently resprayed uPVC window frames. The door and wider porch were installed by Endurance Door themselves.

Upon completion of their transformation, Harry and Yimika were praised by the show's hosts, as well as their new neighbours, for creating a stylish, on-trend family home. The real measure of their success however came in the subsequent valuations with the updated property now valued at between £485,000 and £500,000. This was a 7 to 10% increase on their original purchase price.

Commenting on the use of the company's products in the show, Stephen Nadin, managing director at Endurance Doors, said: "We are delighted that one of our Pen doors featured on the ‘Worst House on the Street'. Given the episode aired at 8pm on a Tuesday evening and on Channel 4, the UK's second most popular TV channel[1], it was great exposure for the Endurance Door brand. The episode also highlighted the tangible difference an attractive exterior - including the front door, which is usually the focal point - can have on the overall value of a property."

Ends.

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Image: Endurance Doors Worst House.jpg

Caption: Worst House on the Street. Best Door on the Market? First time homeowners, Harry and Yimika are benefitting from the increased security, kerb appeal and energy efficiency of an Endurance Door following their appearance on Channel 4's ‘Worst House on the Street'.

Note to Editors:
Endurance^® Doors is the brand name for Rocal, a group associated with solid and secure composite doors since 2002 and a true product pioneer. Testing has shown that these doors can resist the cut through test of the PAS 24 standard with ease and can even withstand a sledgehammer attack. Based in Brigg, North Lincolnshire, the company can also boast in-house facilities of tool making, extrusion and foil lamination within the Rocal Group, a business that in March 2021, underwent a management buyout headed by managing director, Stephen Nadin and the senior management team.

Their solid timber core doors boast CoolSkin technology, Rehau PVCu door frames, a unique Moisture Barrier System (MBS) and the use of recycled reinforcement. There are an impressive 19 door finishes available inside and out, along with 79 different door designs in total. The Endurance^® brand is now becoming one of the most influential and forward-thinking in the composite door sector.

Issued by WeBuildBrands on behalf of Endurance Doors. 
For further information contact: 

Wayne Leith
Account Director 
WeBuildBrands
t: 0870 381 1811 
f: 0870 381 1812
m: 07931 586 334
e: wayne@webuildbrands.uk

Mary Watson
Marketing Executive
Endurance Doors
t: 01652 659259
e: mary.watson@rocal.co.uk

[1] https://yougov.co.uk/ratings/entertainment/popularity/tv-channels/all