Morpher Folding Helmet to make its official debut at Eurobike

Morpher, the first flat folding bike helmet is making its official debut at Eurobike. The Morpher team will be based on the Strategic Sports stand where they will introduce the multi-award winning Morpher to the internationalcycling business.

Morpher, a flat folding helmet that opens and closes in seconds, was invented by Jeff Woolf OBE, two times winner of British Inventor of the Year, for the 83% of cyclists who don't wear a helmet because they are too cumbersome to carry. Morpher has won numerous prestigious awards, including TIME Magazine's top inventions of the year.

Designed to make cycling safer for everyone a Morpher helmet is truly portable while combining safety with practicality. The helmet opens and closes in seconds, is designed to fit easily into a bag, is patented worldwide and has CE and CPSC safety certification.

"We are very lucky to be on the Strategic Sports stand at Eurobike. Strategic Sports manufacture Morpher and we are in the perfect place to meet and chat with potential online or offline retailers and retail groups from around the world, establish new relationships with potential customers and of course cement relationships with current ones", says Jeff.

The potential market for Morpher is enormous and there are a number different routes to market including bike share schemes, consumer sales and retail groups. As bike share schemes proliferate worldwide (currently the figure stands at around 200m users a year) where in many countries helmets are compulsory, the market is enormous. Other markets include the growing number of commuters and with more bikes sold than cars today in the US and Europe, Morpher presents a major solution to a growingroad safety problem. RoSPA reports that in the UK alone75% of cyclistfatalities were from serious head injuries.

"Morpher aims to give the world an unprecedented ease of access to cycle safety. Being at Eurobike gives us the opportunity to meet people who can start to make this possible", says Jeff.

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www.morpherhelmet.com

For further information, jpegs,video, interview and more information please contact: Caroline Ratner, caroline@carolinecomms.com 020 8209 0120 or 07976 765453

Notes to Editors

Morpher is the world's first flat folding helmet. Morpher folds & unfolds quickly and simply, so it's perfect for cyclists who want to carry a helmet more easily.