The Sound Doctor tackles obesity with ‘The Cooking
Song’
The Cooking Song is the latest animated film
from The Sound Doctor - the brainchild and passion of former BBC producers and
presenters, Dominic Arkwright and Rosie Runciman.
In the battle against obesity, The Cooking Song offers a different way for health educators to engage with
people.
The film itself encourages
individuals to downsize portion sizes, reduce salt intake, lessen the use of
fats and to keep active.
Rosie Runciman, co-founder of The Sound Doctor,
said “There are hundreds of health messages about exercise and diet. Most are
boring and prescriptive. By adding style, humour and a catchy tune to the
message, we believe that it will resonate with people and stay top of mind when
cooking in the kitchen”
Like all of The Sound Doctor productions, the
film presents information in an accessible way, helping people understand their
own health conditions and health risks better, manage them more successfully,
and improve their quality of life as a result.
It is widely recognised that
obesity has become endemic in Britain. Lack of exercise and eating too much has
turned us into one of the fattest nations in the world. The most recent NHS
review into obesity in England reports that 68% of men and 58% of women are
obese.
Rosie continues, “We all know that
eating less and doing more is the key to combating obesity, and that this is a
lifestyle choice which many people find difficult to make. Fun and quirky
messages like The Cooking Song can help people introduce little changes into
their eating habits - ‘something everyone can do’ - which will lead to big
differences in their longer-term health outcomes.”
Everyone knows that diet and
exercise are key to a healthier and happier lifestyle. However, the study also
reveals that 26% of adults in England do less than 30 minutes of moderate
physical exercise a week, classing them as 'inactive'. People still find it
difficult to change their eating habits. This is largely because we are living
in what the health authorities call an obesogenic environment,
where less than healthy eating choices are the norm. This encourages excessive
weight gain and obesity.
The Cooking Song is the latest addition to The
Sound Doctor’s extensive library of films that give practical and accessible
help and advice to the public on a wide range of health issues. This so far
includes around 300 films covering six conditions, and is constantly growing.
The Sound Doctor is the UK’s
leading provider of film and audio content about health conditions. Created for
patients, and used by a number of CCGs and
Hospital Trusts around the country, its content is
unmatched in quality, range and production values.
View a selection of The Sound Doctor’s videos on their YouTube channel.
To watch more of The Sound Doctor’s videos, visit www.thesounddoctor.org.
If you are interested in using The Sound Doctor’s library of videos,
contact +44 1285 850 887 or email info@thesounddoctor.org.
For
editorial enquiries, contact 0131 357 8977 or email pr@redheadpr.co.uk
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