• Ground-breaking live event announced
  this Autumn

• World's biggest digital stars brought together under one roof for the very first time

• Multi-million pound production makes its debut at

Genting Arena, Birmingham in a world first

www.helloworldlive.com

HelloWorldis a brand new show, set to launch at the Genting Arena in Birmingham onSaturday 28 & Sunday 29 October 2017, with tickets going on sale onThursday 29th June at 9am via helloworldlive.com.

From the creatives behind the MTV VMAs, this world-first event brings together the biggest digital stars on the planet - headliners includeCaspar Lee, Jim Chapman, Joe Sugg, Louise Pentland, Marcus Butler, KSI, PointlessBlog, Rose & RosieandZoella- all together under one roof for the very first time. With a combined online following of over 150 million people,HelloWorldwill create a social media storm like never before in an immersive 4-and-a-half hour show. With more big names to be announced over the coming weeks this is going to be the must-see event of the year!

Where the online world collides with the real world, guests arrive into the living, breathing space ofHelloWorldand take a stroll down Main Street where the sun is rising over the town, the day begins and the town comes alive. Bands are performing, the shops and funfair are opening, and the aerobics class is in full swing. The biggest stars in Social Media are getting up close and personal with their fans. There are live music performances, games, bake-offs, parades, a fashion show, a Giant Arcade Machine, live comedy, signings and talks, even weather forecasts! Yes,HelloWorldeven has its own weather!

HelloWorld'sguests can interact with their heroes like never before on the giant video Arcade Machine, a real life Big Piano and giant sports stages where guests can compete with top talent. Watched by millions of viewers online,HelloWorldwill create a multi-sensory immersive live show like nothing on earth.

Suddenly the sun goes down, there's a thunderstorm and the town is bathed in moonlight as the evening entertainment begins on the main stage - a huge 12-metre high projection mapped Emoji House!

TheHelloWorldDJ provides the soundtrack as guests cheer along to games and live interviews with the stars, dance along to music acts and take part in a massive live Musical.ly video. The night closes with a giant house party featuring all the big names of the social media world, making this an unforgettable shared experience.

Commenting on the event, social media entrepreneurCaspar Leesaid:"I'm so excited to invite our incredible fans to a new live event, the scale of which we have never seen before in the digital space. We've all been working hard with an amazing team to create something truly special for them - I cannot wait to see our ideas come to life."

AndJim Chapmansaid:"I'm so excited to be part of such an exciting live project that means I can meet my audience in a way that has never been done before."

HelloWorld'saward-winning and Grammy-nominated Creative Director,Paul Caslin, who has previously worked with Rihanna, Justin Bieber, Ed Sheeran, Katy Perry, Sir Paul McCartney and also on the MTV EMAs and X Factor said"HelloWorld is without doubt the most ambitious and exciting project I've ever been involved in. The aim is to create the world's first fully immersive live show featuring the biggest online and social media talent from across the globe all under one roof. Think 'Woodstock' for the iPhone generation".

This isn't their world, this is your world....This is HelloWorld

Tickets go on sale on Thursday 29 June at 9am via www.hellowordlive.com

Tickets are priced at £27.50 for seated, £49.00 for standing roaming,
and £99 for VIP + standing, roaming tickets

Tickets are subject to a booking fee

Who's who?

Alfie Deyes (aka Pointless Blog) is a daily vlogger with a love for all things technology, gaming and having fun. Alfie is the bestselling author of three books, Pointless Book 1 & 2 and The Scrapbook of my Life, with the third in the Pointless series coming out this summer. He has a passion for merchandise and at the end of 2016 launched The Creator Store, a hub for creators to develop, create and house their merchandise.

 https://m.youtube.com/user/PointlessBlog

South African Caspar Lee has an inbuilt spirit of adventure, which is infectious on screen. His self-titled book was a Sunday Times bestseller and his quirky celeb interviews have attracted collaborations with Cara Delevingne, Ed Sheeran and Kevin Hart. He has amassed over 700 million YouTube views, is a regular ambassador for Stand Up To Cancer and Comic Relief, and was this year's International Live Stream host for the Brit Awards.

 https://m.youtube.com/user/dicasp

Jim Chapman is one of YouTube's most influential faces, with a combined social media outreach of over 5 million people and more than 95 million unique views. As one of the UK's top vloggers, Jim's significant online presence has led him to become an authoritative voice on online culture. The Daily Telegraph regards him as ‘the new golden boy of fashion'. Jim has recently been immersed into the world of presenting, from hosting red carpet events to ‘Rise of the Superstar Vloggers' with the BBC.

 https://m.youtube.com/user/j1mmyb0bba

Prankster and cheeky chappy Joe Sugg, stopped thatching roofs in the West Country to become a full time YouTuber. From YouTuber Whispers to the Electric Shock Ball Challenge, he's never short of a new video idea that will take YouTube by storm. Joe is the biggest British male vlogger, with nearly 8 million subscribers on his pranks and comedy channel, ThatcherJoe. His graphic novel, Username:Evie is the fastest selling graphic novel since records began.

 https://www.youtube.com/user/ThatcherJoe

You will be hard pushed to find a 14-24 year old male in Britain who doesn't watch JJ's videos. Known for his Fifa, football, music and comedy content on YouTube,KSIhas already amassed over 20,000,000 subscribers on his 2 channels and over 3.5 billion video views.

Plus with over 2 million twitter and 2 million Facebook fans, he is a modern day Social Media superstar, often topping combined social media influence and popularity metrics as the UK's most popular entity globally. In the recent US Entertainment Magazine ‘Variety' survey of popularity and influence amongst US teens, KSI positioned 1st. above all stars of Hollywood, Sports and Music.

Following the huge success of his first single Lamborghini, which has reached 70 million views on YouTube and charted in the UK official Top 20 without a label, the world of music has quickly switched on to KSI.  2016 saw his debut EP ‘Keep Up' enter the iTunes Album charts at number 1 and sold out European tour. The multifaceted YouTuber has plans for new music and tour dates across the UK.

https://www.youtube.com/user/KSIOlajidebt

Louise Pentland is a lifestyle and beauty blogger, vlogger, author and fashion designer. Her two YouTube channels have a total of over 3.7 million subscribers and her debut book; Life with a Sprinkle of Glitter was a Sunday Times bestseller. 2017 sees her turn her hand to fiction writing with the release of her debut novel, Wilde Like Me. She is also a champion for Gender Equality and female empowerment and in 2016, she was a United Nations Change Ambassador for Gender Equality.

 https://m.youtube.com/user/Sprinkleofglitter

Marcus Butlerhas a combined audience of over 6 million subscribers on his hugely successful and hilarious YouTube channels. He has released a number one bestselling book and has started his own food box service, delivering healthy snacks to the masses. Along with Alfie Deyes, Marcus recently held a regular appearance on Ant and Dec's Saturday Night Takeaway and is the first within the YouTube space to participate in BBC One's Celebrity Master Chef. To add another string to his bow, Marcus started his Podcast, ‘Lower Your Expectations', last year alongside his friend Matt Viney. Through their directionless chit chat, they take you behind the curtain of their daily lives, revealing what it's like to be a YouTube personality.

 https://m.youtube.com/user/MarcusButlerTV

With over one million YouTube subscribers between them,Rose & Rosiehave become known for their unique brand of comedy, banter, and fun building an extremely loyal fandom along the way. 

The pair were married in March 2015 and, as well as building a huge online following, have found mainstream success and acclaim as regular BBC Radio 1 guest hosts as well as appearing with comedian Russell Kane in BBC THREE TV Comedy show "Stupid Man, Smart Phone".

Their content ranges from the hilarious chitchat videos between them to 'Let's Play Games' series to the more serious #RealTalk, and they even put out the video of their stunning wedding, which has been viewed over a million times - it's no wonder they have attracted such a huge and loyal following.

https://www.youtube.com/user/RoseEllenDix

Zoe Sugg (aka Zoella) is a lifestyle, fashion and beauty blogger and vlogger, Sunday Times bestselling author, the owner of Zoella Beauty & Zoella Lifestyle and a charity ambassador. Her positive, quirky personality and engaging style of content has resulted in Zoe becoming the UK's most subscribed to female creator on YouTube. She has 11.8m subscribers and over a billion views across her two YouTube channels since launching on YouTube over seven years ago. Her channels ‘Zoella' and ‘More Zoella' regularly feature daily vlogs, hauls and beauty recommendations. Over the last 3 years, Zoe has published three novels in her bestselling Girl Online series, launched the internationally available Zoella Beauty as well as the newly launched Zoella Lifestyle brands and starred in the Comic Relief special of the Great British Bake Off.

 https://m.youtube.com/user/zoella280390

Media enquiries please contact:

Emma McHarrie at EMPR

emma@emmamcharriepr.com

07970 496707

Talent images, teaser video and event logos for media use can be accessed by clicking through to DropBoxHERE

www.helloworldlive.com

Twitter: @hello_worldlive

Instagram: @helloworldlive

Facebook: helloworldlive

YouTube: helloworldlive

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Notes to editors:

Genting Arena Birmingham

• The Arena is one of the world's top entertainment arenas - hosting over 100 shows per year and welcoming over half a million people through its doors (2016 figures), the venue continues to host world class music, sport, comedy and family events.

     It first opened in 1980 as the NEC Arena.

    Boasting a flexible arena bowl, the venue can be dressed to accommodate intimate academy events for around 4,588 people or hold a total capacity of 15,685.

    As well as great live shows, the Arena is all about giving visitors ‘more than just the main event'. Following its £29million redevelopment back in 2009, which saw LG become title sponsor, the venue now boasts an innovative pre and post-show entertainment area; Forum Live has gone from strength-to-strength and now hosts everything from acoustic acts and comedians, to dancers and magicians before shows.

• The Arena also has great catering facilities provided by multi award winning caterer Amadeus, and visitors can grab a bite to eat whilst enjoying the entertainment in Forum Live prior to the main event. Retail catering is available throughout the venue and visitors can enjoy everything from sustainably sourced and freshly battered British fish and chips, to Mexican from the Old El Paso Mexican food bar, and delicious burgers from the Classic Burger Kitchen.

About Genting UK

    Genting UK plc, a wholly-owned subsidiary of Genting Malaysia, trades in the UK as a leisure and entertainment business.

     Genting Malaysia is part of GentingBerhad, which was founded in 1980, and is one of Malaysia's leading multinational corporations. The company has a market capitalization of £25 billion, with operations in the leisure & hospitality, power generation, oil palm plantation, property development, biotechnology and oil & gas sectors.

    The Genting Group has 50 years of gaming experience running some of the most popular land-based casinos and resorts in Malaysia, Singapore, USA, the Bahamas, the Philippines under the Resorts World brand.

    Genting UK operate 40 casinos across the UK including the world's oldest gaming club Crockfords in Mayfair.

     In October 2015 the £150 million Resorts World Birmingham opened, which sits adjacent to the Genting Arena.  This has a unique mix of leisure and entertainment including the 180 room Genting Hotel, an 11 screen Imax cinema, an outlet shopping centre, a casino, The Vox a 50,000 sq ft conference centre and a wide range of food & beverage offers

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